Lifecycle Marketing Lead — CRM & Growth

Spiko; Paris; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Remote work

Top tech gear

Health insurance

Monthly perk budget

Team socials

Job summary

Spiko is seeking a CRM Lifecycle Marketing Specialist to own end-to-end lifecycle programs for onboarding, activation, retention and referrals. You will manage Customer.io flows, design journeys across email, in-app and push, and collaborate with data to optimize activation and expansion.

English copywriting is essential, and autonomy is expected in a fast-growing fintech environment. You will work with the Growth team to reduce churn, increase deposits, and drive referrals, while maintaining

Qualifications

• 3+ years of lifecycle/CRM or retention marketing in B2B SaaS or fintech.

Responsibilities

• Own and refine CRM programs end-to-end across onboarding, activation and retention.

Skills

Lifecycle CRM marketing

Customer.io/Braze/Klaviyo

Data fluency

Copywriting (English)

Campaign management

Autonomy

Finance interest

Tools

Customer.io

Braze

Klaviyo

Job description

Spiko is seeking a CRM Lifecycle Marketing Specialist to own end-to-end lifecycle programs for onboarding, activation, retention and referrals. You will manage Customer.io flows, design journeys across email, in-app and push, and collaborate with data to optimize activation and expansion.

English copywriting is essential, and autonomy is expected in a fast-growing fintech environment. You will work with the Growth team to reduce churn, increase deposits, and drive referrals, while maintaining