CRM & Lifecycle Marketing

Spiko; Paris; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Remote work

Top tech gear

Health insurance

Monthly perk budget

Team socials

Job summary

Spiko is seeking a CRM Lifecycle Marketing Specialist to own end-to-end lifecycle programs for onboarding, activation, retention and referrals. You will manage Customer.io flows, design journeys across email, in-app and push, and collaborate with data to optimize activation and expansion.

English copywriting is essential, and autonomy is expected in a fast-growing fintech environment. You will work with the Growth team to reduce churn, increase deposits, and drive referrals, while maintaining

Qualifications

• 3+ years of lifecycle/CRM or retention marketing in B2B SaaS or fintech.

Responsibilities

• Own and refine CRM programs end-to-end across onboarding, activation and retention.

Skills

Lifecycle CRM marketing

Customer.io/Braze/Klaviyo

Data fluency

Copywriting (English)

Campaign management

Autonomy

Finance interest

Tools

Customer.io

Braze

Klaviyo

Job description

Money sitting idle is money lost. We're fixing that.

Founded in 2023 by Antoine and Paul-Adrien, Spiko gives businesses, non-profits, financial advisers, and fintechs access to institutional-grade cash management, via app or API. We are building the full infrastructure: issuing, operating, and distributing the products ourselves.

Today, we serve thousands of organizations across Europe and process hundreds of millions of euros in flows every month.

Our ambition: become the world's leading treasury management infrastructure in a market worth trillions.

We are backed by Index Ventures, the CEO of Revolut, the founder of Kyriba, and the CTO of Wise.

Our culture is built on excellence, transparency, open feedback, and humility, and we're just getting started. We operate across two hubs - London and Paris - with local offices in our key markets.

The role: CRM Lifecycle Marketing Specialist

As our first CRM Lifecycle Marketing Specialist, you will own the relationship with every company that signs up to Spiko, from the moment they create an account to the day they refer a peer. Thousands of businesses onboard on their own each month. Your job is to turn those sign-ups into active, growing, loyal clients, at scale, through email, in-app and push.

You will own Customer.io end to end and build the programs that get self-onboarded prospects to their first deposit, get existing clients to deposit more, keep them from leaving, and turn the happiest ones into referrers and reviewers.

Key responsibilities

• Own Customer.io: Be the owner of our lifecycle marketing platform. Refine the data model (events, attributes, segments) with the data and product teams, build and maintain campaigns and journeys, manage templates and deliverability, and keep the tool clean and well-documented as we scale.
• Activate self-onboarded prospects at scale: Design and run the onboarding journeys that take a company from account creation through KYC to first deposit. Identify where prospects drop, and build the sequences, nudges and content that get them across the line.
• Grow deposits from existing clients: Build campaigns that increase the share of cash our clients put to work with Spiko: milestone nudges, product and feature adoption, cross-currency and multi-product campaigns, reactivation of dormant accounts.
• Drive referrals and reviews: Own the promotion of our referral program and the mechanics that get satisfied clients to leave reviews. Find the right moments, the right incentives and the right message to make advocacy a habit.
• Retain and win back: Define at-risk signals with the data team, build churn-prevention and win-back flows, and measure their impact on retained AuM.
• Segment smartly: Own the segmentation strategy. Work with the data team to define audiences by company profile, cash position, behavior and lifecycle stage, so every message reaches the right client at the right time.
• A/B test everything: Run a structured experimentation roadmap: test copy, timing, channel, offers and incentives. Document learnings and ship the winners.
• Report on impact: Own the lifecycle dashboard: activation rate, time to first deposit, deposit conversion, referral rate, review volume, unsubscribe and deliverability metrics. Share results and next steps with the growth, sales and product teams.

Who we’re looking for

Requirements (must-haves):

• Lifecycle / CRM marketing experience: You have at least 3 years running lifecycle, CRM or retention marketing in a B2B SaaS or fintech company, with a track record of measurably improving activation, expansion or retention.
• Hands-on with a lifecycle platform: You have built and run campaigns yourself in Customer.io, Braze, Klaviyo or a similar tool: segments, event-triggered journeys, Liquid or equivalent templating, deliverability.
• Data fluency: You are comfortable defining events and attributes with a data team and reading a dashboard. You make decisions from numbers, not hunches.
• Sharp copywriting: You can write the kind of email a busy CFO or founder will actually open, read and act on. English fluency is mandatory.
• Rigor and structure: You handle many campaigns, segments and tests in parallel without losing track, and you document what you build.
• Entrepreneurial mindset: You are creative, proactive, and highly ambitious, driven to play a key role in building a global leader in financial services, fully embracing the dedication and challenges this entails.
• Autonomy: You are highly autonomous in managing the responsibilities of this role, reporting to the Head of Growth.
• A real interest in finance: You care about financial services and you're excited about what Spiko is building.

Nice to have

• Experience in a regulated environment (fintech, banking, asset management) and comfort working with compliance on customer communications.
• Experience launching or scaling a referral program or a review-generation program.
• Experience with in-app messaging and push, or with tools like Make / n8n to automate lifecycle workflows.
• Proficiency in one or more European languages beyond English (e.g., French, Italian, Spanish, German, or Dutch).

What we offer

• Remote work: up to two days per week and one full remote week per month
• The best tech for your job: latest-generation laptops and industry-leading software
• Health insurance: 100% covered by Spiko
• Monthly budget to cover perks of your choice
• Social life: regular after-work drinks and offsites twice a year

Our hiring process

• Screening Interview - 30 mins with Recruiter
• Hiring Manager interview - 30 mins with Mathieu, Head of Growth
• Business case: to work on at home and present online or in person
• Final in-person interviews with the founders
• Reference Check: we'll reach out to your references to gather further insights