Product-Led Lifecycle CRM Manager

Onoff; Paris; On-site; EUR 45,000 - 50,000; Full time

Job summary

Onoff is seeking a Lifecycle CRM Manager to own the user lifecycle and drive activation, engagement, retention and expansion across our B2B customer base. The role sits at the intersection of Product, Data, Customer Success and Marketing to automate journeys triggered by user behavior and product usage.

You will design CRM programs, measure impact, run experiments, build dashboards and collaborate with Product and Data teams to improve adoption and long‑term value.

Qualifications

• 4+ years of experience in CRM, Lifecycle Marketing or Product CRM.
• Strong experience in a B2B SaaS environment.
• Proven ownership of customer lifecycle programs from onboarding to retention and expansion.
• Experience building behavior-triggered automations and customer journeys.
• Strong analytical mindset and data-driven decision making.
• Experience working closely with Product, Customer Success and Data teams.
• Fluent English and French.

Responsibilities

• Own the customer lifecycle across onboarding, activation, engagement, retention, expansion and win-back.
• Build automated workflows triggered by customer behavior and product usage.
• Create personalized communication programs based on lifecycle stage and signals.
• Identify churn risks and build retention programs.
• Develop upsell and cross-sell campaigns based on product engagement signals.
• Translate product events into CRM triggers and build lifecycle dashboards.

Skills

CRM

Lifecycle Marketing

Product CRM

B2B SaaS

Data analysis

Cross-functional collaboration

Bilingual English/French

Job description

Onoff is seeking a Lifecycle CRM Manager to own the user lifecycle and drive activation, engagement, retention and expansion across our B2B customer base. The role sits at the intersection of Product, Data, Customer Success and Marketing to automate journeys triggered by user behavior and product usage.

You will design CRM programs, measure impact, run experiments, build dashboards and collaborate with Product and Data teams to improve adoption and long‑term value.