Senior Lifecycle Marketing Lead, B2B SaaS Email & Growth

Payhawk; Paris; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

30 days paid holiday

International team exchange (London/AM

Team events

Additional medical care

Sports card for gym

Monthly travel allowance

Hands-on product access

Job summary

Payhawk is seeking a senior lifecycle marketer in Paris to own and scale our email nurture, onboarding, retention, and win-back programs. You will drive renewal campaigns, nurture prospects, and expand accounts, while collaborating with regional marketing to align with pipeline goals.

You will lead end-to-end automation, segment journeys, and reporting, building the playbook for a rapidly growing SaaS business. This is a senior IC role with potential to grow into a team within 12–18 months.

Qualifications

• Senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention or win-back programmes from scratch.
• Deep, hands-on expertise with a marketing automation platform end to end, covering segmentation, journey and workflow building, and reporting, not just template design.
• Comfort being the first and only person in the role, building with no existing playbook or team to inherit.
• Strong cross-functional collaboration skills, as you will work closely with regional marketing, ABM, partnerships and marketing operations.
• A track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates.
• Experience building these programmes from scratch more than once (Nice-to-have).

Responsibilities

• Build renewal and retention campaigns that protect and grow our existing customer base.
• Launch and manage lead-nurture tracks for prospects not yet sales-ready.
• Launch and manage opportunity-nurture tracks that expand deal scope and increase win rates.
• Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes (case studies, referrals and NPS).
• Align campaigns with each region’s pipeline and retention targets, working with regional marketing leads.
• Partner with marketing operations so every campaign is tracked and reported accurately.
• Own all external customer email communications and manage the overall flow and sending.

Skills

Lifecycle marketing

Marketing automation

Nurture onboarding retention

Cross-functional collaboration

Retention metrics (NRR/GRR)

Experience building programmes from-sr

Tools

Marketing Automation Platform

Job description

Payhawk is seeking a senior lifecycle marketer in Paris to own and scale our email nurture, onboarding, retention, and win-back programs. You will drive renewal campaigns, nurture prospects, and expand accounts, while collaborating with regional marketing to align with pipeline goals.

You will lead end-to-end automation, segment journeys, and reporting, building the playbook for a rapidly growing SaaS business. This is a senior IC role with potential to grow into a team within 12–18 months.