CRM & Lifecycle Marketing Marketing · Paris, London

Spiko SAS

Paris

Hybrid

EUR 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Compensation: Competitive package + ES

Offices: central Paris & London

Remote work: up to two days/week + one

The best tech for your job: laptops &s

Health insurance: 100% covered

Monthly budget for perks

Transport: 50% public transport or FMD

Referral bonus

Social life: after-work drinks & offs

Job summary

Spiko SAS is seeking a CRM Lifecycle Marketing Specialist to own the end-to-end lifecycle from sign-up to referral. You will manage Customer.io, design onboarding and activation journeys, and collaborate with data, product and growth teams to convert sign-ups into active, loyal clients across email, in-app and push.

Based in Paris or London, you will operate in a hybrid setup with remote weeks, competitive compensation and stock options.

Qualifications

Lifecycle / CRM marketing experience: 3+ years in B2B SaaS or fintech with activation/retention impact.
Hands-on with lifecycle platforms: Campaigns in Customer.io, Braze, Klaviyo or similar; segments, triggers, templates.
Data fluency: define events/attributes with data teams and read dashboards.
Sharp copywriting: email content that CFOs/founders will open; English fluency required.
Rigor and structure: manage many campaigns and tests; document what you build.
Entrepreneurial mindset: proactive, ambitious; eager to help build a global fintech leader.
Autonomy: highly autonomous, reports to Head of Growth.
Interest in finance: passion for financial services and Spiko.

Responsibilities

Own Customer.io lifecycle platform; refine data model, build campaigns, journeys, templates and deliverability.
Activate self-onboarded prospects at scale from account creation through KYC to first deposit.
Grow deposits from existing clients via campaigns for milestones, feature adoption and cross-product offers.
Drive referrals and reviews; promote referral program and incentives.
Retain and win back: define churn signals, build churn-prevention and win-back flows.
Segment audiences by company profile, cash position, behavior, lifecycle stage.
AB test all aspects of campaigns; document learnings and ship winners.
Report on impact: activation rate, time to first deposit, referral rate, reviews, unsubscribe metrics.

Skills

Lifecycle CRM marketing

Customer.io

Data fluency

Copywriting

Rigor and structure

Entrepreneurial mindset

Autonomy

Finance interest

Tools

Customer.io

Braze

Klaviyo

Job description

Our mission

Money sitting idle is money lost. We're fixing that.

Founded in 2023 by Antoine and Paul-Adrien, Spiko gives businesses, non-profits, financial advisers, and fintechs access to institutional-grade cash management, via app or API. We are building the full infrastructure: issuing, operating, and distributing the products ourselves.

Today, we serve thousands of organizations across Europe and process hundreds of millions of euros in flows every month.

Our ambition: become the world's leading treasury management infrastructure in a market worth trillions.

We are backed by Index Ventures, the CEO of Revolut, the founder of Kyriba, and the CTO of Wise.

Our culture is built on excellence, transparency, open feedback, and humility, and we're just getting started. We operate across two hubs - London and Paris - with local offices in our key markets.

The role: CRM Lifecycle Marketing Specialist

As our first CRM Lifecycle Marketing Specialist, you will own the relationship with every company that signs up to Spiko, from the moment they create an account to the day they refer a peer. Thousands of businesses onboard on their own each month. Your job is to turn those sign-ups into active, growing, loyal clients, at scale, through email, in-app and push.

You will own Customer.io end to end and build the programs that get self-onboarded prospects to their first deposit, get existing clients to deposit more, keep them from leaving, and turn the happiest ones into referrers and reviewers.

Key responsibilities

Own Customer.io: Be the owner of our lifecycle marketing platform. Refine the data model (events, attributes, segments) with the data and product teams, build and maintain campaigns and journeys, manage templates and deliverability, and keep the tool clean and well-documented as we scale.
Activate self-onboarded prospects at scale: Design and run the onboarding journeys that take a company from account creation through KYC to first deposit. Identify where prospects drop, and build the sequences, nudges and content that get them across the line.
Grow deposits from existing clients: Build campaigns that increase the share of cash our clients put to work with Spiko: milestone nudges, product and feature adoption, cross-currency and multi-product campaigns, reactivation of dormant accounts.
Drive referrals and reviews: Own the promotion of our referral program and the mechanics that get satisfied clients to leave reviews. Find the right moments, the right incentives and the right message to make advocacy a habit.
Retain and win back: Define at-risk signals with the data team, build churn-prevention and win-back flows, and measure their impact on retained AuM.
Segment smartly: Own the segmentation strategy. Work with the data team to define audiences by company profile, cash position, behavior and lifecycle stage, so every message reaches the right client at the right time.
A/B test everything: Run a structured experimentation roadmap: test copy, timing, channel, offers and incentives. Document learnings and ship the winners.
Report on impact: Own the lifecycle dashboard: activation rate, time to first deposit, deposit conversion, referral rate, review volume, unsubscribe and deliverability metrics. Share results and next steps with the growth, sales and product teams.

Who we’re looking for

Requirements (must-haves):

Lifecycle / CRM marketing experience: You have at least 3 years running lifecycle, CRM or retention marketing in a B2B SaaS or fintech company, with a track record of measurably improving activation, expansion or retention.
Hands-on with a lifecycle platform: You have built and run campaigns yourself in Customer.io, Braze, Klaviyo or a similar tool: segments, event-triggered journeys, Liquid or equivalent templating, deliverability.
Data fluency: You are comfortable defining events and attributes with a data team and reading a dashboard. You make decisions from numbers, not hunches.
Sharp copywriting: You can write the kind of email a busy CFO or founder will actually open, read and act on. English fluency is mandatory.
Rigor and structure: You handle many campaigns, segments and tests in parallel without losing track, and you document what you build.
Entrepreneurial mindset: You are creative, proactive, and highly ambitious, driven to play a key role in building a global leader in financial services, fully embracing the dedication and challenges this entails.
Autonomy: You are highly autonomous in managing the responsibilities of this role, reporting to the Head of Growth.
A real interest in finance: You care about financial services and you're excited about what Spiko is building.

Nice to have

Experience in a regulated environment (fintech, banking, asset management) and comfort working with compliance on customer communications.
Experience launching or scaling a referral program or a review-generation program.
Experience with in-app messaging and push, or with tools like Make / n8n to automate lifecycle workflows.
Proficiency in one or more European languages beyond English (e.g., French, Italian, Spanish, German, or Dutch).

What we offer

Compensation: Competitive package depending on experience + stock options
Offices: in central Paris & London
Remote work: up to two days per week and one full remote week per month
The best tech for your job: latest-generation laptops and industry-leading software
Health insurance: 100% covered by Spiko
Monthly budget to cover perks of your choice
Transport: 50% of public transport pass covered or the Forfait Mobilités Durables (FMD)
Referral bonus
Social life: regular after-work drinks and offsites twice a year