Lifecycle Growth Lead — CRM & AI Personalization

Joko; Paris; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Top-market compensation

Equity for everyone

AI learning time

Yearly offsite and team gatherings

ClassPass subsidy

Parental leave benefits

Job summary

Joko is seeking a CRM & Lifecycle Manager to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV users. You will own the end-to-end CRM strategy across in-app, push, and email, from onboarding to reactivation, joining the Growth team and partnering with Product, Data, and Brand.

You will own onboarding journeys, retention campaigns, cross-channel journeys, and AI-enhanced personalization, working with Data and Product to continuously improve flows and activation

Qualifications

• 5+ years in B2C CRM or lifecycle marketing, preferably in a high-growth consumer app.
• Hands-on with modern CRM platforms (Braze, Iterable, Customer.io) across in-app, push, and email.
• Data-driven with ability to interpret cohort curves, funnels, and A/B results.
• Experience designing end-to-end lifecycle programs and using AI to improve workflows.
• Native-level French and fluent English.

Responsibilities

• Design and run lifecycle programs that turn new signups into engaged, loyal users.
• Own onboarding journeys, messaging, timing, and triggers to activation.
• Build retention, cross-channel campaigns, and referral initiatives.
• Partner with Data, Product, and Brand to align lifecycle nudges with the product.
• Lead ongoing experimentation and AI-driven personalization across flows.

Skills

B2C CRM experience

Lifecycle marketing

Data-driven

AI in CRM

French + English

Tools

Braze

Iterable

Customer.io

Job description

Joko is seeking a CRM & Lifecycle Manager to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV users. You will own the end-to-end CRM strategy across in-app, push, and email, from onboarding to reactivation, joining the Growth team and partnering with Product, Data, and Brand.

You will own onboarding journeys, retention campaigns, cross-channel journeys, and AI-enhanced personalization, working with Data and Product to continuously improve flows and activation