Lifecycle Growth Marketing Specialist | Stock Options

Scandiweb; Ussy; On-site; EUR 15,000 - 18,000; Full time

Benefits offered by this job

Stock options

Hardware upgrades

Health insurance

Sports bonuses

Diverse multinational team

Job summary

Scandiweb in the Balkans is seeking a Growth & Lifecycle Marketing Specialist to drive retention, CLV, and revenue through lifecycle programs across Email, SMS, and paid channels.

You will build automated journeys, test offers and messaging, and optimize campaigns with cross‑functional teams, while communicating clearly in English and turning business goals into actionable roadmaps.

This role offers stock options, health benefits, and a collaborative, multinational environment.

Qualifications

• Proven experience driving retention, LTV, and revenue growth through lifecycle marketing in eCommerce.
• Understanding of lifecycle tools (Klaviyo, Bloomreach, Customer.io, Mailchimp) with data integrations and personalization.
• Analytical mindset with GA4, Meta Ads Manager, and data visualization proficiency.
• Proven experience running and scaling A/B tests across emails, landing pages, and ads.
• Ability to turn business goals into actionable lifecycle roadmaps.
• Excellent client-facing and English communication skills with cross-functional collaboration.
• Experience with AI tools is a plus; AI usage is expected but output remains high quality.

Responsibilities

• Build and manage customer journeys from welcome to win-back across Email, SMS, and other channels.
• Use purchase habits and site activity to send automated, personalized messages.
• Test offers, designs, messaging, and channels to improve performance.
• Run paid ads on Google and Meta to convert clicks into paying, repeat customers.
• Track metrics like customer value and retention; share actionable next steps with clients.
• Review client email platforms, handle system setups, ensure inbox delivery, and fix issues.
• Review campaigns from junior team members, provide guidance and feedback.
• Keep up with shopping trends, AI tools, and privacy rules to pitch ideas.

Skills

Lifecycle marketing

Retention growth

LTV optimization

A/B testing

Email marketing

SMS marketing

Klaviyo

Bloomreach

Customer.io

GA4

Meta Ads Manager

Google Ads

Data visualization

Tools

Klaviyo

Bloomreach

Customer.io

Mailchimp

GA4

Meta Ads Manager

Google Ads

Tableau

Job description

Scandiweb in the Balkans is seeking a Growth & Lifecycle Marketing Specialist to drive retention, CLV, and revenue through lifecycle programs across Email, SMS, and paid channels.

You will build automated journeys, test offers and messaging, and optimize campaigns with cross‑functional teams, while communicating clearly in English and turning business goals into actionable roadmaps.

This role offers stock options, health benefits, and a collaborative, multinational environment.