CRM Growth Lead - AI-Driven, Klaviyo Expert

Essor; Paris; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid working environment

Job summary

Essor is seeking a CRM Manager to lead CRM, loyalty, and subscription initiatives in an in-house agency model. You will own campaigns end-to-end, leverage Klaviyo and AI tools, and guide offshore specialists to scale hyper-personalized communications for DTC brands.

You will drive data-driven segmentation, experiment with predictive analytics, and ensure seamless integrations with Shopify, loyalty programs, and Recharge/Skio.

Qualifications

• 5–7 years of CRM or lifecycle marketing experience.
• Hands-on Klaviyo experience with flows and segmentation.
• Strong DTC/e-commerce growth and retention track record.
• Experience with AI-powered CRM tools and predictive analytics.
• SQL and data warehouse experience is preferred.

Responsibilities

• Own end-to-end CRM campaigns from planning to deployment.
• Execute multi-channel campaigns (email, SMS, WhatsApp) with personalization.
• Develop CRM calendar aligned with business priorities.
• Build modular HTML/CSS email templates with personalization.
• Ensure data accuracy, deliverability and performance analysis.

Skills

Klaviyo

Marketing automation

DTC/e-commerce

AI-driven CRM

SQL

Recharge/Skio

HTML/CSS for email

Tools

Snowflake

BigQuery

Job description

Essor is seeking a CRM Manager to lead CRM, loyalty, and subscription initiatives in an in-house agency model. You will own campaigns end-to-end, leverage Klaviyo and AI tools, and guide offshore specialists to scale hyper-personalized communications for DTC brands.

You will drive data-driven segmentation, experiment with predictive analytics, and ensure seamless integrations with Shopify, loyalty programs, and Recharge/Skio.