Remote Senior CRM & Lifecycle Growth Manager

David Kennedy Recruitment; Paris; Remote; EUR 90,000 - 130,000; Part time

Benefits offered by this job

Competitive salary package

Performance-based bonus

B2B contract preferred

Ownership of CRM growth

Direct reporting line to Co-founder &/

Job summary

David Kennedy Recruitment seeks a Senior CRM & Lifecycle Manager to turn CRM into a major revenue channel across high-volume consumer products. You will own onboarding, retention, reactivation and LTV, building targeted campaigns and automated journeys with AI-assisted insights.

You will lead CRM experiments, analyze behavior, and collaborate with cross-functional teams to scale opportunities and grow monetization. English fluency required and a B2B contract is preferred.

Qualifications

• Proven track record driving commercial impact through CRM.
• Ability to show CRM improvement with baseline, actions and measurable results.
• Experience in high-volume B2C with subscriptions or recurring purchases.
• Hands-on experience building segments, triggers, campaigns and automated journeys.
• Proven ownership of first-purchase and repeat monetization.
• Strong understanding of revenue, retention and LTV.
• Crucial familiarity with CRM attribution and incrementality.
• Experience using data to identify opportunities and inform decisions.
• Strong experimentation and problem-solving mindset.
• Ability to work cross-functionally and independently without a playbook.
• Experience with AI for CRM analysis, segmentation, personalization or content.

Responsibilities

• Own CRM performance across conversion, token revenue and repeat purchases.
• Build and optimize customer segments, triggers, campaigns and automated journeys.
• Drive first-purchase conversion and repeat monetization through CRM initiatives.
• Own onboarding, retention, churn prevention, reactivation and LTV initiatives.
• Design and run CRM experiments to scale high-value opportunities.
• Analyze customer behavior and revenue to identify monetization opportunities.
• Measure CRM impact with attribution and before-and-after analysis.
• Work cross-functionally to implement CRM initiatives and experiments.
• Identify opportunities to boost CRM contribution to revenue.
• Lead or coach CRM specialists where applicable.
• Use AI tools for analysis, segmentation, personalization and content.
• Develop and improve the CRM function over time.

Skills

CRM strategy

Data-driven decisions

Segmentation & lifecycle

A/B testing

AI in CRM

Team leadership

English proficiency

Job description

David Kennedy Recruitment seeks a Senior CRM & Lifecycle Manager to turn CRM into a major revenue channel across high-volume consumer products. You will own onboarding, retention, reactivation and LTV, building targeted campaigns and automated journeys with AI-assisted insights.

You will lead CRM experiments, analyze behavior, and collaborate with cross-functional teams to scale opportunities and grow monetization. English fluency required and a B2B contract is preferred.