CRM & Lifecycle Manager

Joko USA Inc.; Paris; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Flexible remote

Work from anywhere

Top-market compensation

Equity for everyone

AI upskilling time

Yearly offsite

ClassPass subsidy

Parental leave

Job summary

Joko is seeking a CRM & Lifecycle Manager to design and run end-to-end lifecycle programs across in-app, push, and email, from onboarding to reactivation. You will own the strategy, collaborate with Product, Data, and Brand, and drive activation and long-term engagement at scale.

You have 5+ years in B2C CRM, are hands-on with Braze/Iterable/Customer.io, and excel at data-driven segmentation, experimentation, and AI-powered optimization to boost lifetime value.

Qualifications

• 5+ years in B2C CRM or lifecycle marketing.
• Experience owning lifecycle programs end-to-end.
• Proficient with in-app, push, and email channels.
• Able to leverage data to drive segmentation and triggers.
• Curious about applying AI to CRM workflows.

Responsibilities

• Design and run end-to-end lifecycle programs across in-app, push and email.
• Own onboarding, activation, retention, and reactivation flows.
• Build cross-channel journeys and optimize for LTV.
• Lead A/B testing and iterate based on results.
• Experiment with AI-powered personalization and automation.

Skills

CRM strategy

Lifecycle marketing

A/B testing

Data-driven

AI in CRM

French & English

Hands-on with Braze/Iterable/Customer.

Tools

Braze

Iterable

Customer.io

Job description

At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money.

Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko.

From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and environmental impact.

Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.

It’s still day 1, come build the future of shopping with us!

This position is remote-friendly.

Our Marketing team

No one is more creative and data-driven than this team; they truly combine the best of both worlds. The Marketing team’s mission is to put our product into the hearts and hands of millions of users around the world.

• The Growth Team builds and scales innovative growth engines to conquer markets, attract, and retain users.
• The Brand & Communications Team shapes Joko's long-term vision and builds a lasting emotional connection with users.
• The Campaign & Merchandising Team drives our B2C campaign calendar and elevates the shopping experience.
• The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand.

Led by Isa, our CMO, the team is constantly innovating to take the business to new heights.

What you will do

As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.

Your main missions will be:

• Guide new users to their first Joko “wow” moment: The first days shape everything that follows. You’ll design the onboarding journey: messaging, timing, and triggers so every new user feels understood and reaches activation quickly. At our scale, getting those first touches right compounds into millions of engaged users.
• Turn engaged users into power users, and power users into advocates: You’ll build retention and referral programs that deepen usage among our best users, drive word of mouth, and lift long-term retention.
• Maximize LTV across the full lifecycle: You’ll design cross-channel journeys that deliver the right benefit to the right user at the right moment. You’ll partner closely with Data to turn behavioral signals into segmentation and triggers, and with Product to keep lifecycle nudges tightly aligned with the in-app experience.
• Raise the bar on experimentation: You’ll run a continuous A/B testing program (hypotheses, tests, learnings, iterations) to improve existing flows and challenge our current lifecycle map. Every decision should be grounded in evidence, not intuition.
• Take CRM to the next level with AI: You’ll use AI to automate the operational grind (segmentation, copy iteration, QA, reporting) and unlock what we couldn’t run manually: sharper personalization, faster experimentation cycles, and richer lifecycle logic. You’ll decide where AI genuinely moves the needle (and where it doesn’t), then ship production solutions.
• Drive growth across the company: You’ll work hand-in-hand with Product, Data, User Acquisition, and Brand so CRM compounds alongside everything else we’re building.

Who we're looking for

• Experience: You have 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app. You’ve owned lifecycle programs end-to-end, not just executed individual components.
• CRM craft: You’re hands-on with modern CRM platforms (Braze, Iterable, Customer.io, or similar) and you know what “good” looks like across in-app, push, and email. Deliverability, segmentation logic, template design, and orchestration are second nature.
• Data-driven to the core: You read cohort curves, funnel data, and A/B test results fluently. You use data to form opinions and drive decisions, not just to build reports.
• Experimentation mindset: You’ve run structured A/B testing programs and know how to design experiments that actually teach you something, not just optimize a subject line.
• Curious and hands-on with AI: You’re genuinely excited by what AI can do for CRM. You’ve already built solutions from scratch using AI to improve workflows or drive impact, and you have real opinions formed from real attempts on where it works and where it doesn’t.
• User-centric: You’re relentlessly curious about how users think, what they need, and how they respond. Every message you ship starts from a real user insight, not a template.
• Ownership and drive: You take initiative, hold yourself accountable to outcomes (not activities), and move fast without dropping the ball.
• Attention to detail: You know a broken merge tag, a mistimed push, or a poorly segmented email can undo weeks of work. You have a talent for spotting flaws before they ship.
• Languages: You’re a native-level French speaker and fluent in English, our internal working language.

Our perks

At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:

• Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
• Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.

On top of that, we offer plenty of perks:

• Top-market compensation
• Equity for everyone with the chance to own a piece of what you build
• Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
• Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings
• Contribution to your ClassPass subscription
• 8-week leave paid 100% for the second parent
• and much more, check the full list here!