Lifecycle Marketing Lead – AI-Native Growth

Alma

Paris

Hybrid

EUR 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Competitive salary (12 months)

Profit sharing and employee savings

Health insurance 100% for you and your

Disability insurance 100%

Remote work up to 2 weeks per year

Job summary

Alma is seeking a Lifecycle Marketing Lead to own the B2B lifecycle from lead to active merchant. Design and run journeys to drive revenue across onboarding, activation, retention and win-back, using live data segments across industry, size, country, TPV and product usage.

You will migrate our lifecycle off HubSpot, define data models, consent and deliverability, and work closely with Growth, Data and Sales.

Qualifications

5+ years in lifecycle, CRM or marketing automation across both B2B and B2C.
Campaign manager who can turn goals into segments, timing and messaging.
Hands-on with Braze, Customer.io or Iterable; platform migrations experience is a plus.
Data autonomy: pull segments and results from BI tools and design tests.
Excellent writing in native-level French and fluent English.

Responsibilities

Own the B2B lifecycle from lead to active merchant; design journeys for lead nurturing, onboarding, activation and retention.
Reach the right merchants at the right moment using live data segments.
Run a yearly campaign calendar alongside always-on journeys via email, in-app, POS and other channels.
Lead migration off HubSpot; define data models, consent management and deliverability; switch off HubSpot marketing on schedule.
Measure activations, reactivations and TPV; share results with Sales and Revenue teams.
Be the CRM project lead across Revenue, aligning multiple teams and owning the brief-to-delivery workflow.