Customer Data Junior Analyst (M/F)

Lacoste; Paris; Sur place; EUR 35 000 - 45 000; Plein temps

Résumé du poste

A leading apparel company based in Paris is looking for a Customer Data Junior Analyst to support loyalty programs through data-driven insights. Responsibilities include advising on customer segments and creating performance reports for various teams. Ideal candidates should have a Master's equivalent in Statistics or Data Science, along with 1-2 years of experience in data analysis, preferably in a Marketing or Retail environment. Strong analytical skills and proficiency in SQL, Python, or R are essential for this role.

Qualifications

• First experience (1-2 years) as a data analyst preferably in Marketing/Retail environment.

Responsabilités

• Provide relevant KPIs for loyalty programs.
• Advise on customer segments and activation offers.
• Measure success of loyalty programs across markets.
• Create reports for HQ & Markets tracking performance.
• Carry out adhoc analyses for deeper customer understanding.

Connaissances

Solid analytical/statistical knowledge

Experience working with large databases

Coding expertise (SQL/Python/R)

Strong knowledge of Dataiku

Familiar with data visualization tools (Qlik Sense)

Fluent in English

Curiosity

Rigor

Team spirit

Formation

Equivalent of Master (Bac +5) in Statistics/Data Science

Description du poste

Context

Withinthe HQ Lacoste Client & Data team, the Customer Analytics team ensures that all the strategic and tactical decisions are driven by relevant Customer Insights.

The Customer Analytics Team Works Transversally With Following Teams

• The other Client & Data Teams (Community Strategy team, CustomerEngagement Project team)
• The other business teams (Campaign Management Team, Digital Flagship, Retail, etc)
• The business teams in the markets (Marketing Directors & CRM Managers)
• The IT teams

Reporting Directly To The Head Of CustomerAnalytics, We Are Hiring a Customer Data Junior Analyst, For Whom The Principalmission Is To

• Provide relevant KPIs for the deployment and/or reshaping of our loyalty programs
• Advising on the best customer segments to animate and relevant offers and activations to set up through the analysis of customer behaviours and customer extracts
• Measure the success of our loyalty programs and all the customer activations carried out by the markets (~15 markets)
• Create and/or design relevant reports to enable the different teams (HQ & Markets) to track their performance
• Carry out adhoc analysis to help markets and HQ teams (Brand Experience, Digital Flagship, Products etc.) to get a deeper understanding of their customers

Educational Background

Equivalent of Master (Bac +5) in Statistics / Data Science

Working Experience

A first experience (1-2 years) as a data analyst preferably in Marketing / Retail environment

Skills

• Solid analytical / statistical knowledge
• Experience working with large databases
• Coding expertise (SQL / Python / R)
• Strong knowledge of Dataiku
• Familiar with using data visualization tools (such as Qlik Sense)
• Fluent in English
• Curious, rigorous and team spirit oriented