Corporates Digital Strategy & Experience, Manager

Thomson Reuters; Roz-sur-Couesnon; Hybride; EUR 65 000 - 85 000; Plein temps

Résumé du poste

A leading legal and business information firm in Roz-sur-Couesnon is seeking a Digital Strategy & Experience Manager. The role requires overseeing digital growth strategies, optimizing customer journeys, and utilizing data for personalization. Candidates should have 6-9 years of SaaS/B2B experience, including proficiency in web analytics and CRM tools. A hybrid work model offers flexibility along with competitive benefits, promoting innovation and work-life balance.

Prestations

Flexible hybrid working

Work-life balance policies

Comprehensive benefits

Inclusive workplace culture

Volunteering opportunities

Qualifications

• 6-9 years in SaaS/B2B digital growth or ecommerce.
• Hands-on expertise with web/app analytics tools.
• Strong quantitative skills for funnel math and forecasting.

Responsabilités

• Define a digital GTM plan for transactional SKUs.
• Own key journeys and drive continuous testing.
• Partner with Sales to refine lead scoring and frameworks.

Connaissances

Digital growth expertise

Web/app analytics

Communication skills

Quantitative analysis

Formation

BA/BS in marketing, business, analytics

MBA preferred

Outils

GA4

Amplitude/Mixpanel

Salesforce

HubSpot

Description du poste

Digital Strategy & Experience Manager

We’re looking for a digital strategist who can bring execution excellence to a world‑class company.

About the Role

• Strategy and planning
  • Define a digital GTM plan for transactional SKUs in legal, risk, and tax: channel mix, investment priorities, experimentation roadmap, and capacity planning.
  • Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to corporate leadership and cross‑functional stakeholders.
• Funnl ownership and optimization
  • Own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (A/B/n, MVT, holdouts) to improve activation, conversion and time‑to‑value.
  • Partner with marketing on lifecycle marketing and triggered programs (email, in‑product, chat) to progress prospects/customers through the funnel; reduce friction and abandonment.
• Sales alignment and GTM operations
  • Stand up product‑qualified lead (PQL) and sales‑assist frameworks to route high‑intent accounts to Sales with clear SLAs; refine lead/Account scoring.
  • Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/Partners, and Sales.
• Personlization, data, and measurement
  • Advance first‑party data strategy and consent management; use analytics/CDP to drive segmentation and real‑time personalization across web and in‑app experiences.
  • Build performance scorecards (traffic quality, trial starts/activations, free‑to‑paid, AOV, churn, NRR) and run cohort/flow analyses to identify growth levers.
• Pricing, packaging, and offers
  • Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing/packaging experiments, promotions, and localized offers aligned to self‑serve commerce and entitlement models.
• Governance and ways of working
  • Facilitate agile rituals, quarterly planning, and post‑mortems with Digital, Product, Technology, Marketing, and Channel partners.
  • Ensure adherence to brand, legal, security, and privacy standards (GDPR/CCPA/CPRA) and support TR risk and compliance processes.
• Key performance indicators (examples)
  • Digital‑sourced and assisted revenue/pipeline for transactional Products.
  • Trial start, activation, and free‑to‑paid conversion rates; time‑to‑value.
  • Checkout completion rate, AOV, and refund/chargeback rates.
  • Adoption of key features; renewal rate; save/cancel recovery rate; NRR/GRR.
  • Volume/Quality of PQLs and Sales‑assist conversions; Speed‑to‑lead and SLA adherence.
  • CAC and payback regarding digital Channels; experiment velocity and win rate.
  • Site/in‑app performance and accessibility.

About You

• 6–9 years in SaaS/B2B digital growth, ecommerce/digital sales, or product‑led growth; proven impact on conversion, activation, retention, and revenue.
• Hands‑on expertise with:
  • Web/app analytics and experimentation (GA4, Amplitude/Mixpanel, Optimizly/VWO).
  • Marketing automation and CRM (Marketo/HubSpot, Salesforce).
  • CDP/personalization and audience management (Segment, reverse ETL).
  • Self‑serve commerce flows (pricing pages, trials, checkout, billing/entitlements).
• Strong quantitative skills: Funnel math, cohort analysis, CAC/LTV, payback, forecasting.
• Excellent communication and stakeholder management; influence without direct authority and align executive and field stakeholders.
• Comfortable operating as high‑accountability individual contributor; leads through collaboration, clarity, and data.
• Nice to have: experience in information services or Fintech, or marketplace (cloud marketplaces).
• Education requirement: BA/BS in marketing, business, analytics, or related field; MBA preferred.

What’s in it for You?

• Hybrid Work Model: Flexible hybrid working (2‑3 days in office while delivering a seamless experience).
• Flexibility & Work‑Life Balance: Policies that support personal and professional responsibilities and up to 8 weeks work from anywhere.
• Career Development and Growth: Continuous learning culture and skill development; programs and training that enable growth.
• Competitive Benefits: Comprehensive plans including vacation, mental health days, access upgrades, tuition reimbursement, employee incentive programs, and resources for well‑being.
• Culture: Inclusive workplace that values innovation, fast action, learning, and cohesion.
• Social Impact: Volunteer days and community‑engaged consulting projects.

Thomson Reuters is an Equal Employment Opportunity Employer that affirms a nondiscriminated workplace and makes reasonable accommodations for applicants with disabilities and a unified environment for all employees.