Commercial Marketing Manager

Moleskine; À distance; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A renowned stationery brand is seeking a proactive Commercial Marketing Manager for France and Belux. This role involves developing and executing marketing strategies with key retailers and managing marketing budgets for success. The ideal candidate should have over 5 years of experience, strong analytical abilities, and fluency in both French and English. This full remote position includes opportunities to work collaboratively from a Paris co-working space, making it perfect for dynamic marketers looking to make an impact.

Prestations

Discount on products

Dynamic international atmosphere

Opportunity to influence decisions

Qualifications

• 5+ years of experience in marketing, preferably in FMCG or premium brand segments.
• Experience in trade marketing and analysis is required.
• Strong analytical skills with an emphasis on numerical analysis.

Responsabilités

• Develop and execute marketing and trade marketing activities.
• Conduct data analysis and create KPIs to ensure ROI.
• Manage and control the marketing budget.

Connaissances

Analytical skills

Trade marketing experience

Fluent in English

Microsoft Office proficiency

Outils

PowerPoint

Excel

Description du poste

We are looking for a proactive and curious Commercial Marketing Manager focused on the France and Belux Area.

In this position, the person is responsible for developing and executing marketing and trade marketing activities with key retailers and direct operated stores in France and BeLux. This position reports directly to the Country Manager of France and Belux with a dotted line to the Brand & Communication Creative Officer in Milan.

Main Responsibilities

• Business development through the study and the implementation of marketing projects focused to boost sell out with Key Retailers in collaboration with Sales, key retailers and Local Distributors;
• Data analysis, product positioning and assortment, based on sell-in / sell-out and other key indicators, Create KPIs and set up regular reporting to ensure RoI;
• Development of commercial plans to support existing and new product offer (includes but no limited to dedicated areas, execution of assortment proposal and merchandising guidelines in order to increase sales performance on assigned doors / retailers) and marketing activities (merchandising, product demos, online presence, retailer activities and events);
• Develop and maintain a network with artists and illustrators to animate workshops and ateliers in the mono brand stores (Paris and Lyon), department stores and key retailers
• Define a visibility plan for each project where applicable (in-store communication, merchandising, promotional activity, events);
• Work closely with sales, marketing, visual internally. Build relationship, attend and prepare meetings and presentations with distributors, retailer’s buying and marketing department in order to strengthen brand presence and build successful presentations and activities in-store and/or online;
• In collaboration with HQ coordinate and forecast marketing materials that are relevant and needed in the market (catalogues, flyers, POS materials, window deco etc)
• Manage agencies (PR, production agencies, promoters/staffing agencies, …) and external service providers by creating briefs, KPIs and day to day business;
• Manage, create and support trade events as well as trade shows;
• Management and control of Marketing Budget, to ensure on time and on quality projects/activities execution

Skill Requirements

• 5+ years of experience in the role, preferably in FMCG or premium brand segment
• experience in trade marketing and analysis
• Highly analytical approach: emphasis on numerical analysis (+ usage of database GFK)
• French mother tongue, Fluent in English, Italian a bonus
• Proficient in Microsoft Office, with a focus on PowerPoint and Excel (and use of Pivot tables)
• Interest and/or background in cultural and creative institutions represent a bonus
• Travel to meet retailers, customers and attend HQ meetings in Milan

What we will offer

• Unique brand to discover
• Discount on our products
• Dynamic atmosphere in an international environment
• Opportunity to influence and became a decision maker
• Full remote position with possibly to work from a co working space in Paris city center with the rest of the team

Moleskine is an equal opportunities employer.

We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.