Senior Marketing - Data Scientist

NielsenIQ; Madrid; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading consumer intelligence firm is seeking an experienced professional for their Marketing Science team to deliver high-quality analytics and manage complex projects. Ideal candidates will have at least 5 years of experience in market research, a strong background in statistics, and proficiency in analytics tools like Python and R. The role offers opportunities for career progression in a flexible working environment.

Servicios

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee Assistance Program (EAP)

Formación

• 5+ years of experience in a market research agency.
• Expertise in advanced analytics and statistical methodologies.
• Ability to communicate complex analyses effectively.

Responsabilidades

• Deliver high-quality analytics projects for clients.
• Manage workload and project responsibilities effectively.
• Promote new statistical techniques to stakeholders.

Conocimientos

Regression analysis

Factor analysis

Econometric modeling

Data integration

Marketing mix modeling

Data visualization

Proficiency in Python

Proficiency in R

Educación

Bachelor’s or master’s degree emphasizing modeling or statistics

PhD (desirable)

Herramientas

R-Studio

Jupyter

Git

Descripción del empleo

Job Description

About the job:

The West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical and technical advice, contribute to client proposals, and support research teams in designing and executing client projects.

The team, spread across Europe, shares a vision to learn, develop, and share the latest cutting-edge methods.

Working with colleagues across borders, we offer rewarding career progression by developing, customizing, and applying leading-edge techniques across international markets and various industry sectors.

Reporting to the head of the Brand & Media Marketing Science team, your strong background in statistics and/or data science will enable you to manage complex analytic projects. You will contribute to discussions with clients and researchers, recommending appropriate methodologies to design analytic and research programs addressing marketing and business problems. Good communication skills are essential for presenting analyses to researchers and clients regularly.

We seek someone experienced in applying diverse advanced analytics to survey research and other data sources, with excellent knowledge of Regression (Logistic, Linear, Non-linear), Factor analysis, Mapping, and familiarity with Bayesian Networks, econometric modeling, segmentation, data integration, and marketing mix modeling.

The ideal candidate is self-motivated, proactive, creative, and eager to learn.

Responsibilities:

• Deliver high-quality analytics projects meeting internal and client requirements.
• Maintain knowledge of current and emerging statistical analysis techniques.
• Manage own workload and project responsibilities effectively.
• Understand quantitative research techniques to propose appropriate solutions convincingly.
• Recognize the capabilities and limitations of techniques and software.
• Promote new techniques and stay updated with external developments.
• Ensure all documents are of high quality.
• Represent GfK’s Marketing Science expertise at conferences and workshops.

Experience & Qualifications:

• Bachelor’s or master’s degree in a field emphasizing modeling, statistical, or mathematical skills (PhD is a plus).
• 5+ years of experience in a market research agency.
• Expertise in modeling and statistical knowledge.
• Knowledge of econometric techniques including survey statistics, Bayesian statistics, program evaluation, forecasting, economic theory, panel data, and causal inference methods.
• Interest and experience in pricing research, brand management, digital behavioral analysis, segmentation, media effectiveness, etc.
• Proficiency in analytics programming languages (e.g., Python, R) and tools (e.g., R-Studio, Spyder, Jupyter, POSIT Workbench).
• Ability to visualize and communicate data analysis results effectively, addressing real-world business problems.

Desirable:

• Experience sourcing open data (e.g., Google Trends, Social Mentions).
• Experience with version control systems (e.g., Git).
• Basic knowledge of Data Science, Big Data Analytics, Machine Learning, Hadoop, Spark, etc.
• Familiarity with cloud environments (AWS, Azure).
• Basic SQL skills for working with relational databases.
• Basic programming in VBA.

Soft Skills:

• Strong analytical and problem-solving skills.
• Proven client-facing skills to communicate complex analytical insights effectively.
• Effective project management skills.
• Excellent written communication for proposals and reports.
• Attention to detail and professionalism in output.
• Interpersonal skills, teamwork, and respectfulness.
• Organized, flexible, proactive, creative, and quick learner.
• Fluent in English for a business environment.

Open to other EU locations.

LI-Remote

LI-FC

Qualifications

Additional Information

Our Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee Assistance Program (EAP)

About NIQ:

NIQ is the world’s leading consumer intelligence company, delivering comprehensive insights into consumer behavior and growth opportunities. In 2023, NIQ merged with GfK, expanding our global reach. We provide advanced analytics across over 100 markets, covering more than 90% of the global population.

Visit NIQ.com for more information.

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Diversity, Equity, and Inclusion:

NIQ is committed to reflecting the diversity of our clients and markets. We aim to embed inclusion and diversity in all aspects of our work and encourage candidates sharing this mission to apply. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, marital status, veteran status, or other protected classes. Learn more at our NIQ News Center.