Senior Data Analyst - (Hybrid)

Traveltechessentialist; Barcelona; Presencial; EUR 40.000 - 55.000; Jornada completa

Descripción de la vacante

A leading travel tech company in Barcelona is seeking a Senior Data Analyst to drive marketing strategies through data-driven insights. The ideal candidate will have over 3 years of experience in data analytics, strong proficiency in SQL, and exceptional communication skills. You'll work across teams to optimize marketing spend and maximize ROI, developing dashboards and leading testing initiatives. The role offers competitive compensation, continuous learning opportunities, and a supportive work-life balance.

Servicios

Prime Plus membership

Competitive salary

Performance-based bonuses

Flexibility in schedule

Continuous learning opportunities

Formación

• 3+ years of experience in data analytics or data engineering.
• Proficiency in advanced SQL and some experience with Python, R, or similar.
• Ability to turn complex datasets into actionable insights.

Responsabilidades

• Shape our marketing strategy through data-driven insights.
• Develop and maintain real-time dashboards tracking key performance indicators.
• Lead the test-and-learn agenda, designing a structured testing roadmap.

Conocimientos

Strong analytical expertise

Technical proficiency in SQL

Data visualization mastery

Exceptional communication skills

Problem-solving mindset

Educación

Master’s in statistics, mathematics, engineering, or related field

Herramientas

SQL

Python

Superset

Looker

Descripción del empleo

Job Description

Posted 9 months ago

As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us!

We’re looking for a Senior Data Analyst (Online Marketing) to join our Performance Marketing team in Barcelona at eDreams ODIGEO.

Why eDreams ODIGEO

Join the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe.

20 million customers – 44 markets – 5 brands – 6.5 M members in Prime

16.2 million bookings FY23 – More than 50,000 bookings per day – 100 million daily user searches

1400 employees – More than 50 different nationalities – 99 % permanent contracts – 36.3 average age

We’re a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world’s first travel subscription program.

What you will do

The role’s key responsibilities are to shape our marketing strategy through data‑driven insights, driving customer growth, optimizing marketing spend, and maximizing ROI.

Working alongside data science, data engineering, marketing, and product teams, you will transform raw data into powerful strategies. If you thrive on solving complex problems and crafting data‑driven stories that influence key decisions, this is your opportunity to make a real impact.

Responsibilities

Identifying Growth Opportunities and Actionable Insights

• Collaborate with stakeholders across marketing, product, and data teams to deeply understand business objectives.
• Uncover opportunities for scale and inefficiencies in marketing spend, transforming findings into actionable strategies.
• Support marketing strategy through data‑driven insights on targeting, creative performance, and campaign objectives.

Performance Monitoring & Optimization

• Develop and maintain real‑time dashboards tracking key performance indicators (KPIs).
• Own the performance monitoring of marketing campaigns across various channels.
• Identify opportunities and anomalies early, proactively raising insights to drive optimizations.
• Recommend course corrections and strategic shifts to maximize customer acquisition and ROI.
• Translate data into compelling narratives that influence senior leadership and marketing decisions.

Experimentation & Advanced Testing

• Lead the test‑and‑learn agenda, collecting stakeholder input and identifying high‑impact hypotheses to test.
• Design a structured testing roadmap, ensuring hypotheses align with strategic marketing objectives.
• Guide marketing teams on proper campaign setup, budget allocation, and execution of A/B and multivariate tests.
• Analyze results, extract clear learnings, and apply them to optimize future campaigns and strategy.

Budget Setting & Optimization

• Define optimal budget allocation across campaigns, segments, and durations, ensuring alignment with payback targets.
• Continuously monitor campaign performance, providing insights to adjust spend and maximize efficiency.

Target Setting & Forecasting

• Assist in developing business cases, forecasting potential conversions and revenue based on investment scenarios.
• Establish performance benchmarks and targets (e.g., CPA, ROAS, frequency caps) to steer marketing execution.
• Forecast expected conversion and revenue volumes based on the media plan, flagging when adjustments are needed.
• Provide real‑time reporting, tracking performance against set targets and forecasts.

Data Enablement & Data Quality Monitoring

• Collaborate with data engineers to build a robust data ecosystem tailored to marketing reporting needs.
• Define and implement automated data quality checks to ensure data integrity and reliability.
• Act as the first line of support in resolving data discrepancies, collaborating with engineers to troubleshoot issues efficiently.
• Ensure data integrity in reporting and analysis at all times.

What Success Looks Like

The ideal candidate is an analytical powerhouse with a deep understanding of marketing, customer behaviour, and performance measurement. They combine technical proficiency, business acumen, and storytelling skills to deliver high‑impact insights.

• Strategic thinkers who challenge assumptions and uncover hidden opportunities.
• Clear communicators who turn complex analyses into actionable recommendations.
• Proactive problem solvers who anticipate challenges and propose solutions.
• Collaborative leaders who thrive in cross‑functional teams.
• Self‑driven and results‑oriented, always striving for excellence.

What You Need to Succeed

Must‑haves

• Strong analytical expertise – ability to turn complex datasets into actionable insights.
• 3+ years of experience in data analytics or data engineering.
• Technical proficiency – advanced SQL and some experience with Python, R, or similar.
• Data visualization mastery – proficiency in Superset, Looker, or similar tools.
• Exceptional communication skills – ability to tell a clear, compelling data‑driven story to both technical and non‑technical stakeholders.
• Problem‑solving mindset – ability to connect dots, think strategically, and challenge the status quo.

Desirable

• Advanced degree – master’s in statistics, mathematics, engineering, physics, or related field.
• Cloud & big‑data experience – Google BigQuery, AWS Redshift, or Snowflake.
• Experience in online travel or e‑commerce – understanding of travel marketing and industry dynamics.
• Project management – leading complex analytical projects with cross‑functional teams.

What’s In It For You

The best talent deserves the best benefits.

At eDO, we want you to be a part of our success story and great culture.

• A rewarding compensation package – Prime Plus membership, competitive salary, performance‑based bonuses, birthday day off, discounts, partnerships, relocation support, and the possibility of choosing your own equipment and keeping it for free after 3 years.
• Continuous learning – free Coursera access, soft‑skills workshops, tech training, leadership development, and a great onboarding program.
• Career growth – personalised career paths and the eVOLVE Program to discover, grow, and thrive. Internal mobility for horizontal changes and promotions.
• Well‑being – hybrid home‑office model focused on outcomes, a flexible schedule, and support for a healthy work‑life balance.
• Social life – after‑work events, padel tournaments, parties, and more. Communities based on sports and music, no dress code, free fruit, coffee, and tea at our offices.
• A dynamic, healthy environment – innovation, risk‑taking, idea sharing, diverse and open‑mind teams, agile mindset, recognition at our core.

Apply Now

Wanna take a peek into what it’s like to work at eDO? Follow us on LinkedIn and discover more about life at eDO!

If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work‑life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Our people are the key to our success. Each one of them is unique in their own way and respect for their uniqueness is always a passion and motivation.