Global E-Commerce Digital Marketing Manager

Freudenberg; Parets del Vallès; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Digital Marketing Specialist to drive lead generation and enhance brand visibility. This exciting role involves developing data-driven strategies, managing digital campaigns, and implementing SEO-optimized content strategies. You will collaborate with cross-functional teams to ensure brand consistency and mentor junior staff. Join a dynamic environment where your contributions will make a significant impact on marketing success and growth. If you're passionate about digital marketing and eager to take on new challenges, this opportunity is perfect for you.

Formación

• Minimum 4-5 years of successful digital marketing experience.
• Proven track record in lead generation and brand awareness.

Responsabilidades

• Develop data-driven strategies to increase lead generation.
• Manage digital campaigns and track KPIs for performance.

Conocimientos

Digital Marketing

SEO Optimization

Analytical Skills

Collaboration Skills

Strategic Thinking

Educación

Bachelor's Degree in Marketing or related field

4-5 years of digital marketing experience

Herramientas

Digital Marketing Tools

Analytics Software

Descripción del empleo

Working at Freudenberg: We will wow your world!

Responsibilities:

Key Responsibilities:

1. Develop data-driven strategies to achieve significant increases in lead generation and ROI across all channels.
2. Manage digital campaigns, setting and tracking KPIs (ROI, CPA).
3. Create all e-commerce marketing materials, ensuring brand consistency.
4. Develop and implement SEO-optimized content strategies.
5. Manage e-commerce investment budgets, controlling variance.
6. Analyze campaign performance and report monthly metrics.
7. Collaborate with sales, product, and KAM teams.
8. Optimize for SEO/SEM and manage influencer marketing campaigns.
9. Conduct market research and adapt strategies based on insights.
10. Mentor junior team members.

Additional Responsibilities:

1. SEO/SEM: Optimize for visibility to achieve a 10% traffic increase.
2. Market Research: Monitor trends and adapt strategies based on insights.
3. Budget Management: Oversee a [Dollar Amount] budget to achieve [Percentage]% ROI with a +/- [Percentage]% variance.
4. Stakeholder Engagement: Foster relationships to ensure consistent branding.
5. Team Development: Mentor junior staff in SEO, social media, and analytics.
6. Influencer Marketing: Manage campaigns and track ROI.

Qualifications:

Professional Experience & Education:

1. Minimum 4-5 years of successful digital marketing experience (FMCG/B2B).
2. Proven track record of measurable improvements in lead generation and brand awareness.
3. Proficiency in digital marketing tools and analytics.
4. Expertise in SEO-optimized content and integrated campaigns.
5. Excellent collaboration skills.

Specific Knowledge:

1. E-commerce Expertise: Strong grasp of all e-commerce elements.
2. Analytical Skills: Expert in analytical, statistical, and quantitative methods.
3. Cross-Functional Networking: Proven ability to build networks to achieve marketing goals.
4. Project Management: Proficient in project management methodologies.
5. Compliance Knowledge: Strong understanding of relevant regulations (specify if applicable).

Specific Competencies:

1. Strategic thinking.
2. Digital marketing expertise.
3. Strong communication & influence.
4. Decisive problem-solving.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

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