Digital Analytics Engineer Lead

OgilvyES; Madrid; Híbrido; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A leading creative agency in Madrid seeks a Digital Analytics Engineer Lead to manage digital measurement systems for robust data collection. This role entails defining tagging models, managing Google Tag Manager, and ensuring data quality for impactful marketing initiatives. Candidates should hold a degree in Computer Science or related fields and have substantial experience with GA4, Adobe Analytics, and JavaScript. The position offers a hybrid work format, flexible hours, and various wellness benefits.

Servicios

Dynamic and creative work environment

22 working days of vacation per year + 12 extra days

Optional access to flexible compensation (health insurance, transportation, meals, childcare)

Ogilvy Wellness Program with various support services

Formación

• Current certifications in Google Analytics, Google Tag Manager, and Adobe Analytics.
• Proven hands-on experience implementing and validating digital tracking.
• Nice-to-have experience with CRO, UX/UI tracking, and A/B testing.

Responsabilidades

• Define and implement tagging models aligned with measurement plans.
• Manage and deploy tags and pixels using Google Tag Manager.
• Integrate data into BigQuery or other datalake environments.

Conocimientos

GA4

Adobe Analytics

Data Layers

Google Tag Manager

BigQuery

JavaScript

English proficiency

Educación

University degree in Computer Science, Statistics, Web Programming, or similar

Herramientas

Google Analytics

Firebase

CDPs (e.g., Segment)

Descripción del empleo

Imagine yourself at Ogilvy.

Imagine you can help brands grow and increase their positive impact on society in a creative and meaningful way. And at the same time, you also grow. At Ogilvy, that’s our mission. We achieve this by bringing in people who are creative, strategic, bold, disruptive, curious, detail-oriented, proactive, enthusiastic, analytical, multidisciplinary, open-minded, and all the other good qualities you can think of.

Can you imagine being one of those people? Then, join our team!

We are looking for a Digital Analytics Engineer Lead. The role seeks a technically skilled, analytical professional to lead the implementation, management, and validation of digital measurement systems across websites and apps. As part of the agency’s Data team, this person will ensure reliable data collection to support advanced analysis and highly targeted marketing initiatives, working closely with clients and internal teams.

Key Responsibilities :

• Define and implement tagging models aligned with measurement plans and client goals.
• Manage and deploy tags and pixels using Google Tag Manager (including server‑side).
• Configure and validate tracking using Google Analytics (GA4), Adobe Analytics, Firebase, and related tools.
• Integrate data into BigQuery or other datalake environments.
• Extract, analyze, and transform data to generate insights and optimization opportunities.
• Ensure data quality and troubleshoot tracking issues.
• Liaise with clients and internal teams to translate requirements and lead end‑to‑end analytics projects.
• Assess technical feasibility for new marketing tools and technologies.

Requirements :

• University degree in Computer Science, Statistics, Web Programming, or similar.
• Current certifications in Google Analytics, Google Tag Manager, and Adobe Analytics.
• Proven hands‑on experience implementing and validating digital tracking.
• Strong expertise in GA4, Adobe Analytics, Data Layers, GTM, BigQuery, and JavaScript.
• Nice‑to‑have : experience with CDPs (e.g., Segment), CRO, UX / UI tracking, and A / B testing.
• Proactive, analytical, and able to synthesize complex information.
• Strong attention to detail and organizational skills.
• Effective collaborator with solid problem‑solving abilities.

Language Requirements :

• High level of English proficiency (both written and spoken) is required for effective international client communication.

And since you'll give this and much more, we also want to give you much more :

• A dynamic and creative work environment.
• High‑profile clients and international brands.
• Full‑time position.
• Hybrid format : 2 or 3 days in the office / 2 or 3 days remote work.
• Christmas, Easter, July, and August : FULL REMOTE.
• Flexible hours.
• Permanent contract with a six‑month trial period.
• 22 working days of vacation per year + 12 extra days!
• Optional access to flexible compensation (health insurance, transportation, meals, and childcare).
• Ogilvy Wellness Program : Free psychological, legal, and financial support service. Discounts on physiotherapy and gyms.
• Ogilvy is recognized with the Family‑Responsible Company (EFR) certification for its commitment to employee well‑being and work‑life balance.

If you’ve imagined yourself in this position, that’s a good sign. At Ogilvy, we want to work with the best talent—those who challenge us and make us better. People who are eager to experience an agency culture open to diversity as a principle and connectivity as a primary tool.

So, if you're nodding your head while reading this, send us your CV!