Demand Generation Analyst (Temporary Contract)

SAP; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading software company in Barcelona seeks a Demand Generation Insights Analyst to translate complex data into actionable insights for enhancing demand-generation strategies. The role involves building dashboards, analyzing pipeline quality, and collaborating with various teams to support strategic initiatives. Ideal candidates are proficient in Excel and Power BI, possess strong analytical and communication skills, and have a degree in a relevant field. Join a dynamic team focused on personal development and inclusion.

Servicios

Great benefits

Constant learning and skill growth

Flexible working models

Formación

• Expert-level skills in Excel, including advanced formulas and VBA.
• Strong experience in Power BI for dashboard optimization and reporting.
• Ability to analyze and simplify complex data insights.

Responsabilidades

• Build and maintain advanced dashboards using Power BI and Excel.
• Analyze pipeline trends and provide actionable recommendations.
• Collaborate with teams to improve transparency in marketing and sales.
• Identify process inefficiencies and propose improvements.

Conocimientos

Expert-level Excel skills

Strong Power BI experience

Strong analytical thinking

Excellent communication

Educación

University degree in Business, Data, Digital Transformation, IT

Herramientas

Power BI

Excel

VBA/macro automation

Descripción del empleo

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

ROLE SUMMARY

The Demand Generation Insights Analyst turns complex data into clear, actionable insights that fuel our demand-generation and pipeline-growth strategy. You will analyze pipeline quality, source contribution, and campaign performance while serving as a strategic partner to Digital Campaign Managers (DCMs), Sales Development (SDE) Leaders, and Sales Operations. You will own dashboards, monitor the KPIs that matter most, and proactively advise managers to ensure the generated pipeline is healthy, mature, and aligned with the organization’s priorities.

KEY RESPONSIBILITIES

Data, Insights & Reporting

• Build, optimize, and maintain advanced dashboards (Power BI, Excel) covering pipeline health, source contribution, and campaign outcomes.
• Analyze pipeline maturity and quality trends, providing leadership with concise, actionable recommendations.
• Monitor performance KPIs and raise risks or opportunities early, ensuring smooth execution across the demand engine.
• Automate and streamline recurring reporting using Power BI, and Excel programming (advanced formulas, macros, data modeling).

Collaboration & Business Partnership

• Work closely with Digital Campaign Managers, SDE Managers, Sales Operations to support tactical and strategic initiatives.
• Contribute to cross-functional projects that improve transparency, consistency, and measurement of our marketing and sales activities.

Operational Excellence

• Identify process inefficiencies and proactively propose improvements across reporting, tools, and workflows.
• Drive standardization and best practices for data usage within the demand generation ecosystem.
• Support continuous enhancement of the data and tool landscape, ensuring alignment with business needs.

PREFERRED EXPERIENCE & SKILLS

Technical Expertise

• Expert-level Excel skills, including:
  • Advanced formulas & functions
  • Power Query/DAX
  • Data modeling
  • VBA/macro automation (or equivalent automation experience)
  • Complex dataset manipulation
• Strong Power BI experience, including:
  • Dashboard design and optimization
  • Data modeling
  • Building automated and scalable reporting solutions
• Knowledge of SAP systems, Modelyzr, Crystal Records, D&B Hoovers, ZoomInfo, SAC, Outreach, Salescreen or similar platforms (nice to have).

Business Acumen & Mindset

• Strong analytical thinking with the ability to simplify complex topics.
• Proactive, autonomous, and comfortable advising managers based on data-driven insights.
• Curious, growth-oriented, and eager to challenge processes to drive operational excellence.
• Excellent communicator who adapts insights to different audiences.
• Collaborative and comfortable working across digital, sales, and operations teams.

Other Requirements

• Based in Barcelona, Spain (mandatory)
• Fluent in English; additional EMEA languages are a plus
• University degree in Business, Data, Digital Transformation, IT, or related disciplines

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to the Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result