Creative Lead

Scopely; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A mobile gaming company based in Barcelona seeks a Creative Lead to oversee the creative vision for an unreleased RPG mobile game. The role involves translating marketing objectives into creative strategies, collaborating with diverse teams and ensuring high-quality creative output. Candidates should have over 5 years of experience in creative campaign development, strong strategic thinking, and excellent communication skills.

Formación

• 5+ years of experience in creative concepts and campaigns.
• Strong conceptual and strategic thinking.
• Experience in shaping performance-driven creative.

Responsabilidades

• Lead creative initiatives tied to a gaming title.
• Translate marketing goals into actionable strategies.
• Collaborate with multi-disciplinary teams.

Conocimientos

Creative conceptualization

Strategic thinking

Communication skills

Collaboration

Storytelling

Descripción del empleo

Scopely is looking for a highly motivated Creative Lead to drive the creative vision and campaign ideation for an unreleased RPG mobile game based on one of the world’s biggest entertainment IPs. The role is based in our Barcelona office on a hybrid schedule, as part of Flamed, Scopely’s in-house creative agency.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

We are Flamed, Scopely’s in-house creative agency. An international multidisciplinary team that builds thousands of creatives every year to support all Scopely games’ Marketing needs. You will work on creatively leading the marketing initiatives for an unannounced RPG mobile game for one of the biggest entertainment IPs.

What You’ll Do

You will be the creative owner for one of our games within Flamed, the person responsible for leading all creative actions tied to that title. From translating marketing goals into creative strategies, to generating campaign ideas, to crafting clear production briefs, you ensure every creative initiative for your game is purposeful, aligned, and effective.

To do that, you’ll connect with stakeholders across Marketing, Product, Social & Communities and UA; within Flamed, you’ll collaborate closely with other Creative Leads, Copywriters, Strategists, and our Art and Animation teams to bring bold ideas to life, ideas that resonate with players, drive performance, and strengthen our brands.

Creative Strategy and Concept Development

• Partner with Product Marketing, User Acquisition, and Brand teams to transform marketing strategies and objectives into actionable creative strategies and roadmaps.
• Analyze audience insights, player motivations, and competitive trends to identify creative opportunities that drive engagement and performance.
• Develop creative hypotheses and lead ideation sessions to generate concepts that balance innovation with data-informed decision-making.
• Translate ideas into clear, actionable production briefs that guide Art and Animation teams through execution.

Cross-Functional Collaboration

• Work hand-in-hand with Copywriters, Strategists, and other Creative Leads to ensure consistency, clarity, and creative excellence across all deliverables.
• Partner with Project Managers and Producers to ensure briefs are well-scoped, actionable, and aligned with timelines, budgets, and performance goals.
• Collaborate with marketing partners to review creative outcomes, extract learnings, and refine strategies based on data and insights.
• Sync with UA, Social and Product teams to gather insights for upcoming campaigns.

Creative Quality and Consistency

• Ensure every brief and concept aligns with the game’s brand, tone, and creative DNA while pushing boundaries to keep ideas fresh and differentiated.
• Provide feedback and direction on early creative development to maintain clarity of vision throughout the production process.
• Act as a guardian of creative intent, ensuring execution aligns with the strategic and emotional core of the idea.

Innovation and Creative Culture

• Stay current on trends in gaming, digital advertising, storytelling, and audience behavior.
• Contribute to a culture of experimentation, continuous learning, and creative exploration.
• Share insights, references, and inspiration across teams to spark new ideas and cross-pollinate creativity.

What We’re Looking For

• 5+ years of experience developing creative concepts and campaigns in gaming, entertainment, or digital advertising.
• Strong conceptual and strategic thinking — you can turn marketing goals into clear creative directions and actionable briefs.
• Proven experience in ideating and shaping performance-driven creative, ideally within a user acquisition or live-ops context.
• A compelling portfolio demonstrating your ability to connect insight, idea, and execution.
• Excellent communication and storytelling skills — both in presenting ideas and writing clear, inspiring briefs.
• Experience collaborating across multidisciplinary teams and managing creative projects through indirect leadership.
• Fluent in English, able to articulate creative reasoning with clarity and confidence.

Please share your portfolio/ reel

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as MONOPOLY GO!, Star Trek Fleet Command, Stumble Guys, MARVEL Strike Force, and Yahtzee With Buddies, among others. Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s World’s Most Innovative Companies, Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit scopely.com. Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com.

Our official website is www.scopely.com. Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [e-mail]. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.

Employment at Scopely is based solely on a person\'s merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.