B2B Growth Marketing Specialist, Corporate Relations

Irish Examiner; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

An international educational institution in Madrid seeks a B2B Growth Marketing Specialist to develop engaging marketing content and support lead generation initiatives. This full-time role involves collaboration with various teams, coordinating website content, and executing email and LinkedIn campaigns. A Bachelor’s degree in marketing or related field and strong communication skills are essential.

Formación

• A solid academic foundation in marketing principles and practices, with focus on digital or B2B marketing.
• Ability to craft clear, engaging content tailored to professional and corporate audiences.

Responsabilidades

• Assist in the creation and adaptation of B2B marketing content.
• Contribute to the development and launch of the Corporate Relations website.
• Support implementation of marketing campaigns to attract corporate partners.
• Assist in tracking key campaign metrics and researching B2B trends.
• Collaborate with teams to create high-quality proposals and presentations.

Conocimientos

Strong written and verbal communication skills

Basic understanding of B2B marketing channels

Educación

Bachelor’s degree in Marketing, Communications, Business

Descripción del empleo

Overview

Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Corporate Relations Department is looking for a B2B Growth Marketing Specialist to join its team! Support the growth of business opportunities by assisting in the alignment of marketing strategies with business development goals within the Corporate Relations marketing team. Contribute to the creation of targeted, engaging content and help implement lead generation initiatives to enhance the organization’s presence and attract potential corporate partners. A key area of focus will also include supporting the planning, development, and content coordination for the Corporate Relations website project.

Why IE University? With 50 years of experience and founded by and for entrepreneurs, IE University has revolutionized business education through innovative teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning. Our Purpose At IE University, we foster positive change through education, research, and innovation. As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge, and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime. Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of the humanities. Our People At IE we are :

• People-driven
• Change Builders
• Autonomy Enthusiasts
• Communication Enthusiasts
• Knowledge Champions

We are seeking a candidate to fill a full-time position in Madrid, located at the IE Tower.

Responsibilities

• Your role as a B2B Growth Marketing Specialist will involve : B2B Content Development & Execution. Assist in the creation and adaptation of compelling B2B marketing content—such as case studies, partner spotlights, newsletters, and thought leadership pieces—tailored to engage corporate audiences and support relationship-building efforts.
• Website Project Support. Contribute to the development and launch of the Corporate Relations website by coordinating content, assisting with layout planning, ensuring messaging consistency, and collaborating with internal stakeholders and vendors.
• Lead Generation & Campaign Support. Support the implementation of LinkedIn and email marketing campaigns aimed at attracting corporate partners. Help maintain lead databases and contribute to campaign planning and execution.
• Market Intelligence & Performance Tracking. Assist in tracking key campaign metrics (e.g., lead quality, engagement, conversion) and researching B2B trends or competitor activity to inform content and campaign decisions.
• Cross-Team Collaboration & Asset Development. Collaborate with business development and communications teams to create high-quality proposals, presentations, and outreach materials that effectively position the organization with current and prospective partners.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field. A solid academic foundation in marketing principles and practices, preferably with a focus on digital or B2B marketing.
• Strong written and verbal communication skills. Ability to craft clear, engaging, and audience-appropriate content in English, tailored to professional and corporate audiences.
• Basic understanding of B2B marketing channels and strategies. Familiarity with content marketing, lead generation, email campaigns, LinkedIn for business, or