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Account Based Marketing Manager (all genders)
keylight
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Account Based Marketing Manager (all genders)
Job summary
A leading subscription technology vendor in Berlin seeks an Account Based Marketing Manager to drive marketing campaigns focused on lead generation. You will plan, execute, and optimize strategies while collaborating closely with sales and marketing teams. Ideal candidates will have strong project management skills and analytical abilities to optimize performance against KPIs. The role offers a flexible work environment and encourages autonomous project management.
Benefits
Qualifications
- Broad experience in marketing automation and paid acquisition.
- Strong project management experience with ABM campaigns.
- Analytical skills to analyze data and drive decisions.
- Experience in targeting and segmentation for demand generation.
- Ability to work autonomously on multiple projects.
- Effective collaboration and communication with stakeholders.
Responsibilities
- Plan and execute lead-generating marketing campaigns.
- Select marketing tools and activities to meet goals.
- Coordinate production of content and promo assets.
- Monitor and optimize campaign performance against KPIs.
- Research new tools for prospect engagement.
- Analyze data and report campaign results.
Skills
Full-time
As a part of our interdisciplinary team, the Account Based Marketing Manager will cooperate closely with the sales and marketing team to set up the right metrics and KPIs for lead‑generating marketing campaigns. Daily, you’ll take ownership of planning, organizing, and executing account‑based marketing campaigns to create and advance opportunities for the SDRs within a target account list and specific contacts. On top of that, you’ll keep an eye on new trends and share the best practices with your peers.
Your main activities will be focusing on:
- Planning and execution of lead‑generating marketing campaigns to reach predefined KPIs.
- Selecting and proposing marketing tools and activities to achieve company goals.
- Coordinating the production process of content and promo assets for the campaigns.
- Monitoring and optimizing the campaigns’ performance vs predefined KPIs.
- Active research of new ways and tools to reach prospects.
- Data analysis and reporting results.
To succeed in this position, you will bring to our company:
- Broad experience in marketing automation, paid acquisition, lead sourcing, and prospecting.
- Strong project management experience in running ABM campaigns.
- Analytical and critical thinking to analyze campaign data and make data‑driven decisions.
- Experience in targeting, segmentation and list acquisition to build a prospect pipeline for demand gen campaigns.
- Ability to work autonomously and run several projects simultaneously.
- Ability to collaborate across teams and communicate effectively with key stakeholders.
keylight is a global subscription technology vendor founded in 2015. We prioritize users to design an ecosystem that streamlines all subscription operations on one unified platform. Our user‑centric approach has enabled our customers to gain full control over complex business processes and inspired many to put users first in their technological architecture.
Perks of working at keylight:
- Have a great work‑life balance with flexible working hours and home office.
- A self‑funded tech company with a family atmosphere.
- Agile and self‑organizing work environment.
- Be part of a diverse, lively and international team.
- As a company, we have jointly designed our own employee development concept.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.