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Field Marketing Manager - Germany
Job summary
A leading marketing solution firm is seeking a Field Marketing Manager to develop personalized marketing strategies and manage event execution in Germany. The role requires coordination with various stakeholders to deliver high-quality marketing campaigns and activities. Responsibilities include performance monitoring, event logistics management, and creating tailored content. The successful candidate will enjoy a dynamic work environment and the flexibility of remote work.
Qualifications
- Experience in managing marketing campaigns tailored to customer needs.
- Ability to coordinate and execute events successfully.
- Strong analytical skills to assess performance metrics.
Responsibilities
- Create and manage personalized marketing communication assets.
- Oversee the execution of TCM events from planning to completion.
- Monitor and report on performance metrics for TCM marketing activities.
Skills
Department: Demand Generation
Employment Type: Contract
Location: Germany
Field Marketing Manager/Top Customer Marketing (TCM) Operations & Project Management Support
Location: Germany (remote)
Services
- Personalized Content & Communications: Create and manage personalized, account-specific marketing and communications assets to support TCM campaigns and initiatives.
- TCM Activation & Event Execution: Manage the end-to-end execution of TCM activations, primarily events, including logistics, speaker coordination, and on-site support for priority events to deliver high-quality, engaging experiences.
- Customer Journey & Intervention Design: Support the design and orchestration of tailored customer journeys and strategic interventions based on the TCM intelligence dossier and available event roadmaps.
- Performance Monitoring & Analysis: Monitor performance across all marketing activations and provide actionable insights to the TCM Marketing Manager to measure impact and inform future strategy.
Deliverables
- 1: Deliver a package of ready-to-review, personalized marketing copy and assets, including invitation emails, newsletters, event summaries, ThinkwithGoogle Case Studies and social media assets.
- 2: Secure seamless event execution with high RSVP & Attendance rate, positive attendee feedback, including confirmed speaker lineups, completed speaker briefing documents, and high-quality event production and logistics management.
- 3: Deliver a recommended event roadmap, including ideas for tailored ‘interventions’ and experiences to be reviewed and approved by the TCM Marketing Manager.
- 4: Deliver a regular "TCM Performance Digest" that tracks account-level engagement and provides actionable insights for TCM Manager to review and send out.
Typical Work Week - what it looks like:
Cross-Functional Collaboration (XFN)
- Collaborate with the TCM Marketing Manager to receive briefs and feedback on all operational and project management tasks.
- Serve as a key operational contact to ensure alignment on marketing automation, event execution, and performance tracking.
Event & Activation Execution
- Brief and manage external agencies for event production, including agenda, branding, and creative assets.
- Manage all event logistics, including ticket allocation, and on-site coordination.
- Prepare and manage speaker engagements, including presentation scrubbing, legal review, and speaker coaching.
Content & Asset Creation
- Create personalized marketing assets, including invitation emails, newsletters, and event summaries, based on the intelligence dossier.
- Prepare marketing copy and assets for review by the TCM Marketing Manager.
Journey & Intervention Planning
- Assist in the creation of customer journey roadmaps and propose ideas for tailored experiences.
- Manage audience data and segmentation for targeted campaign execution and follow-up.
Performance & Analytics
- Track account-level engagement across all touchpoints, including event RSVPs and attendance, TwG data, and AwG data.
- Regularly update automated performance dashboards and generate the "TCM Performance Digest" for review.
- Proactively solve problems and address unexpected challenges related to operational and event execution tasks.
- Ensure thorough documentation and communication of all relevant information to the TCM Marketing Manager.
- Prepare for and participate in regular debriefs to ensure continuous improvement of all TCM activations.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.