Staff Product Manager, Growth Alliance(m/f/d)

HelloFresh; Berlin; Hybrid; EUR 80.000 - 110.000; Vollzeit

Zusammenfassung

A leading food technology company based in Berlin is seeking a Staff Product Manager to lead the vision for a new Creative Tech team. This role involves building a holistic AI-native content engine and transforming marketing workflows. The ideal candidate will possess extensive experience in product management and a passion for AI technologies. Join us for competitive compensation and perks like relocation support and well-being benefits. This position offers a unique opportunity in a high-visibility strategic role.

Leistungen

HelloFresh-subsidized Pension Scheme

Relocation support

Hybrid working model

German language learning budget

Mental health support

Gym access

Qualifikationen

• Extensive product management experience, proven as a Senior or Staff PM in complex data or content platforms.
• Experience with GenAI or Creative Tech tools like DAMs is desirable.
• Strong analytical skills to define and optimize complex metric trees.

Aufgaben

• Define and execute the long-term vision for the Creative Tech platform.
• Lead discovery and delivery of high-impact opportunities.
• Establish a closed-loop feedback system for creative processes.

Kenntnisse

Strategic thinking

AI knowledge

Collaboration

Problem-solving

Analytical skills

Communication skills

Ausbildung

Extensive product management experience

Experience with GenAI / LLM applications

Experience in Platform Product Management

Tools

Creative Tech tools (e.g., DAMs like Bynder)

Dynamic Creative Optimization

Jobbeschreibung

The role

We are hiring a Staff Product Manager to define and lead the vision for our newly formed Creative Tech squad. This team is a critical enabler of HelloFresh’s 2026 \"The Refresh\" strategy, tasked with building the technical foundation to help further brand excitement and achieve product-led growth.

In this role, you will move beyond simple asset generation to build a holistic, AI-native content engine that automates the entire marketing workflow including building feedback loops for continuous improvements. You will lead the shift from a fragmented, manual content process to one that is efficient, data-driven, and end to end integrated. This is a strategic role with high ambiguity and high visibility, offering the opportunity to demonstrate how AI-first teams can ship faster and with higher quality.

You will act as a bridge between creativity and technology, empowering our Brand, Creative, Product and Marketing teams to focus on high-impact strategic work while your platform handles the scale, consistency, and performance optimization.

What you’ll do

• Define and execute the long-term vision for the Creative Tech platform, moving us toward \"end-to-end automation\" of campaign creation—from brief to final asset deployment.


• Lead the discovery and delivery of high-impact opportunities in a highly ambiguous domain, such as building a \"Creative Performance Intelligence Engine\" to link creative components to business value, or an \"AI-Generated Video\" solution for recipe steps.


• Establish a \"closed-loop\" feedback system, ensuring that performance data feeds back into the creative process to enable data-backed briefs and measurable improvements in marketing ROI.


• Solve complex operational bottlenecks by leveraging GenAI to reduce lead times for tasks like translation and localization from weeks to hours.


• Act as a single-threaded leader across Tribes and Alliances, driving alignment between Brand Strategy, Creative Studio, and downstream product teams (Adtech, CRM, Landing Pages, Conversion funnel).


• Champion an AI-first mindset, creating a \"playground\" for rapid experimentation to validate hypotheses around automated content generation, brand voice codification, and visual identity management.


• Apply rigorous product management best practices to prioritize a roadmap that balances immediate efficiency wins with long-term strategic capabilities, reporting directly on metrics like \"Time to Market\" and \"Creative Performance\".

You are

• A strategic thinker capable of working on ambiguous opportunity domains without a clear overarching solution, independently defining strategies that span multiple squads or alliances.


• An AI-enthusiast who understands the potential of Generative AI in the creative space and can translate technical possibilities into tangible product value for creative teams.


• A \"guardian of data,\" treating creative metadata as a strategic asset to enable future Brand Marketing Mix Modeling and granular performance analysis.


• A strong collaborator who can build trust with diverse stakeholders—from Creative Directors and Brand Strategists to Data Engineers and Performance Marketers.


• Resilient and solution-oriented, comfortable operating with a \"start-up mentality\" within a larger organization, focused on rapid learning and impact.

What you’ll bring

• Extensive product management experience, with a proven track record of working as a Senior or Staff PM in complex data, MarTech, or content platform environments.


• Experience with GenAI / LLM applications or Creative Tech tools (e.g., DAMs like Bynder, Dynamic Creative Optimization, or automated content generation) is highly desirable.


• Proven ability to lead \"0-to-1\" products, taking a concept from an ambiguous problem statement to a scaled solution with measurable business impact.


• Strong analytical skills, with the ability to define and optimize complex metric trees involving efficiency (throughput, lead time) and effectiveness (conversion rates, brand consistency).


• Excellent communication skills, capable of influencing senior stakeholders (VP+) and articulating a compelling product vision that aligns technical and commercial goals.


• Experience in \"Platform Product Management\" or building internal tools that serve multiple downstream user groups is a plus.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.


• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.


• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.


• Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.


• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

This position is also eligible for the HelloFresh equity plan.