Social Media Manager

Lyca Mobile Group; Düsseldorf; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading telecom company in Düsseldorf is seeking a passionate Social Media Manager to drive their social media strategy across paid and organic channels. You will enhance brand visibility, engage audiences, and boost customer acquisition. The ideal candidate will have 3-5 years of experience, strong analytical skills, and proficiency in Dutch. This position offers a competitive salary and opportunities for professional growth.

Leistungen

Competitive salary and benefits package

Opportunity for professional growth

Multicultural work environment

Qualifikationen

• 3–5 years’ experience in social media management, with proven success in both paid and organic campaigns.
• Excellent reading & writing skills in Dutch.
• Data-driven, with the ability to interpret analytics and optimize performance.

Aufgaben

• Develop and implement an integrated social media strategy.
• Create, curate, and oversee engaging content for organic channels.
• Plan, execute, and optimize paid social campaigns.

Kenntnisse

Social media management

Content creation

Analytics and reporting

Community management

Paid media campaigns

Ausbildung

Bachelor’s or Master’s degree in Marketing or related field

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Google Analytics

Jobbeschreibung

Lycamobile is the world’s largest international mobile virtual network operator (MVNO), connecting over 16 million customers across 22+ countries. With a mission to deliver affordable and high-quality international and domestic communication, Lycamobile has become a trusted brand for communities worldwide.

As we continue to strengthen our presence in the DACH Region and across Europe, we are looking for a passionate SOCIAL MEDIA MANAGER (PAID + ORGANIC) to join our team in Dussledorf

Role Overview

The Social Media Manager will be responsible for developing and executing Lycamobile’s social media strategy across paid and organic channels. This role combines creativity, analytical thinking, and performance-driven marketing to enhance brand visibility, engage audiences, and drive customer acquisition and retention.

Key Responsibilities

Strategy & Planning

• Develop and implement an integrated social media strategy aligned with Lycamobile’s global and local marketing objectives.
• Define KPIs for brand awareness, engagement, lead generation, and conversions.
• Manage the social media content calendar across all platforms.

Content Creation & Management

• Create, curate, and oversee engaging, brand-aligned content for organic channels (Facebook, Instagram, TikTok, LinkedIn, X/Twitter, YouTube).
• Collaborate with designers, copywriters, and external agencies to deliver high-quality visuals and campaigns.
• Adapt content for local markets to ensure cultural relevance.

Paid Media Campaigns

• Plan, execute, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and other relevant platforms.
• Manage budgets, bidding strategies, and campaign performance to maximize ROI.
• A/B test creatives, audiences, and messaging for continuous improvement.

Community Management

• Monitor, moderate, and engage with the online community to foster brand loyalty.
• Respond to comments, messages, and inquiries in line with brand tone and customer care guidelines.

Analytics & Reporting

• Track and analyze performance metrics for both paid and organic initiatives.
• Provide actionable insights and monthly reports to management.
• Stay updated on trends, competitor activity, and emerging platforms.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years’ experience in social media management, with proven success in both paid and organic campaigns.
• Strong knowledge of Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Google Analytics.
• Excellent reading & writing skills in Dutch.
• Creative mindset with strong visual and branding sense.
• Data-driven, with the ability to interpret analytics and optimize performance.
• Experience working in telecom, tech, or consumer brands is a strong advantage.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work in a global, fast-paced, and multicultural environment.
• A role with impact, driving digital transformation and customer engagement in one of the world’s leading telecom companies.
• Professional growth opportunities within the Lyca Group.