Social Media and Influencer Marketing Manager

JD.com; Berlin; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

JD.com is seeking a Social Media and Influencer Marketing Manager in Berlin to lead their marketing presence across platforms like TikTok and Instagram. This role involves creating impactful content strategies and managing influencer partnerships, contributing to the company's growth in eCommerce. The ideal candidate will have a strong background in influencer marketing and excellent copywriting skills, with the opportunity to thrive in a diverse and inclusive work environment.

Leistungen

Health insurance

Pension plan

Performance bonuses

Dynamic work environment

Qualifikationen

• Proven experience in influencer marketing and social media management, ideally in an eCommerce context.
• Strong understanding of major social platforms like TikTok, Instagram, and YouTube.
• Fluency in German is necessary.

Aufgaben

• Manage and grow official social media channels across multiple platforms.
• Develop campaign briefs and guidelines for content production.
• Monitor trends and identify innovative influencer collaborations.

Kenntnisse

Influencer marketing

Social media management

Copywriting

Creative thinking

Project management

Tools

Influencer tools

Analytics platforms

Jobbeschreibung

Social Media and Influencer Marketing Manager

Berlin

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us: https://corporate.jd.com/

We’re looking for a strategic and creative Social Media and Influencer Marketing Manager to lead our presence across key platforms and drive impactful influencer partnerships. This role will shape how our brand shows up online, combining channel ownership, creator strategy, and content coordination.

Key Responsibilities:

1. Own and grow our official social media channels, including TikTok, Meta (Instagram & Facebook), and YouTube.
2. Identify, onboard, and manage creators and KOLs, ensuring alignment with brand values and campaign objectives.
3. Create campaign briefs and content guidelines that drive consistent, high-performing content.
4. Develop a centralized content calendar across platforms and markets, working closely with design and creative teams.
5. Monitor trends and competitor activity to spot opportunities for innovative influencer collaborations and content strategies.
6. Align strategies and execution with internal business partners and regional teams, ensuring cohesive brand storytelling.

Qualifications:

1. Proven experience in influencer marketing and social media management, ideally within an eCommerce or consumer brand environment.
2. Strong understanding of social platforms (TikTok, Instagram, YouTube, etc.) and influencer ecosystems.
3. Strong copywriting, briefing, and storytelling skills with an eye for what performs well across platforms.
4. Experience with influencer tools and analytics platforms.
5. Creative thinker with an eye for trend-spotting and innovative content.
6. Ability to manage multiple projects and stakeholders in a fast-paced environment.
7. German fluency is a must.

What We Offer:

1. The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e-commerce business.
2. A diverse, inclusive work environment where you can make a significant impact on JD.com's regional presence.
3. A competitive salary and benefits package, including health insurance, pension, and performance bonuses.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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