SEO Analyst / Data Specialist

RM Staffing B.V.; Köln; Vor Ort; EUR 40.000 - 55.000; Vollzeit

Zusammenfassung

A staffing agency in Köln is seeking a highly analytical SEO Analyst / Data Specialist to lead SEO measurement and reporting. This role involves creating dashboards, tracking KPIs, and providing data-driven insights that influence SEO strategy. Candidates should have 2–4 years of experience, strong expertise in Google Analytics 4, and proficiency in data analysis tools. The position is vital for collaborating with various teams to ensure informed decision-making.

Qualifikationen

• 2–4 years in SEO analytics or data analysis roles.
• Strong expertise in Google Analytics 4 and BI tools.
• Proficiency in Excel / Google Sheets and basic SQL.

Aufgaben

• Create and maintain dashboards to track SEO performance.
• Set up and manage KPI tracking for organic traffic.
• Provide insights that inform SEO strategy and optimization.

Kenntnisse

SEO analytics

Data analysis

Google Analytics 4

Communication skills

Tools

Google Search Console

Looker Studio

Excel

Jobbeschreibung

Overview

We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.

Responsibilities

• Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.
• Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.
• Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.
• Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.
• Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.
• Ensure accurate data collection and reporting, working with analytics and dev teams as needed.

Job Requirements

Must-Haves

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).
• Proficiency in Excel / Google Sheets and at least basic SQL for data querying.
• Experience building SEO dashboards and reports for stakeholders at different levels.
• Strong problem-solving, analytical, and communication skills.

Nice-to-Haves

• Familiarity with BI platforms like Tableau or Power BI.
• Experience analyzing enterprise or multi-market SEO data sets.
• Knowledge of Python / R for automation and advanced analytics.
• Experience supporting A / B testing and experimentation frameworks.