Senior User Acquisition Manager (f/m/d)

JustDice GmbH; Hamburg; Vor Ort; Vertraulich; Vollzeit

Zusammenfassung

A mobile gaming company in Hamburg is looking for a Senior UA Manager to oversee user acquisition campaigns across various channels. The ideal candidate is experienced in performance marketing and mobile marketing, with a strong background in the gaming industry. This role involves leading teams, optimizing marketing strategies, and ensuring alignment with product goals. The company offers a hybrid work environment and attractive benefits including professional development and wellness initiatives.

Leistungen

30 vacation days

Flexible working hours

In-house gym access

Relocation support

Employee Assistance Program

Qualifikationen

• 5+ years of experience in user acquisition or mobile marketing.
• Expert-level knowledge of user acquisition channels.
• Proven track record of success in the gaming industry.

Aufgaben

• Plan and execute user acquisition campaigns.
• Analyze and optimize performance and ROI.
• Research and develop new tests for campaigns.

Kenntnisse

User acquisition expertise

Performance marketing

Problem-solving

Leadership skills

Excellent communication

Ausbildung

Bachelor's degree in marketing or related field

MBA (preferred)

Tools

Social media platforms

SEM tools

Native advertising platforms

Jobbeschreibung

JustDice is a leading developer of mobile gaming loyalty programs. We create engaging products that entice users to play captivating games and earn real rewards. JusDice is part of the Applike Group ecosystem, backed by strong financial support from Bertelsmann, and boasts a highly motivated workforce.

As Senior UA Manager your responsibility is to manage performance marketing campaigns across paid digital media channels, run bidding & creative optimization and experiments to improve performance, test new marketing channels and provide insights into performance of marketing campaigns. This role reports to the Head of Marketing.

What you will do:

• Plan and execute user acquisition campaigns across multiple channels such as mobile video networks, social media, content marketing, influencer partnerships etc.
• Work with the design team to develop creative campaigns and experiments, proactively test different hypotheses to improve creative performance.
• Analyze and optimize user acquisition campaigns to improve performance and ROI
• Stay up-to-date with industry trends and best practices in user acquisition and mobile gaming marketing
• Manage and nurture relationships with external partners such as influencer agencies, ad networks, and app stores.
• Proactively research and develop new tests to improve campaigns performance.
• Work closely with the product team to ensure that user acquisition campaigns are aligned with product goals and features.
• Test our products and competitors and come up with ways to improve impact on marketing initiatives.

Who you are:

• Bachelor's degree in marketing, business, or a related field (MBA preferred)
• 5+ years of experience in user acquisition or mobile marketing, with a proven track record of success in the gaming industry
• Expert level knowledge and hands on experience with more than 3 user acquisition channels such as SEM, social media, native advertising etc.
• Experience with large-scale global user acquisition campaigns and budgets
• Proactive in problem solving
• Identify challenges and roadblocks in user acquisition efforts and proactively propose and implement solutions
• A strong growth mindset, proactively coming up with hypotheses and testing them to improve business performance, plan and execute
• Excellent written and verbal communication skills, with the ability to present to senior stakeholders
• Leadership skills and experience managing major marketing initiatives
• Mentor team members on topics that can assist in their workflow and improve their performance
• Proven track record of contribution to improvement of company's workflow, processes and tools

Why you will love working here:

• Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skillset and achieve your career goals.
• Easy Arrival to adjoe: From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at adjoe in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
• Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
• Thrive Where You Work: Enjoy the Alster lake view from our central office with top-notch equipment, fun open spaces, and a large variety of snacks and drinks.
• Join the Community! Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.