Senior Product Manager (Remote)

Stryker Corporation; Köln; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A pioneering biotechnology company seeks a Marketing Manager to develop and execute strategic marketing plans in the DACH region. The role requires experience in oncology marketing, strong analytical and communication skills, and fluency in German and English. The ideal candidate will manage budgets, lead peer-to-peer engagement strategies, and support the sales team with marketing initiatives.

Qualifikationen

• Proven experience in a German marketing role within oncology.
• Strong background in sales and/or marketing.
• Experience as a sales representative.

Aufgaben

• Develop and execute marketing plans tailored to the DACH markets.
• Lead peer-to-peer engagement and support program strategies.
• Manage budgets and conduct ROI assessments.

Kenntnisse

Fluent in German

Strong background in peer-to-peer marketing

Analytical skills

Excellent communication skills

Project management skills

Ausbildung

Bachelor's degree in marketing or communications

MBA or advanced degree preferred

Tools

Veeva Vault

Jobbeschreibung

Overview

Our client is a pioneering biotechnology company focused on developing a novel class of T cell receptor (TCR) bispecific immunotherapies. Headquartered in the UK, it is recognized for its groundbreaking work in targeting intracellular antigens and has developed the first approved TCR therapeutic for a rare and aggressive form of eye cancer. The company's innovative platform has the potential to transform the treatment landscape for a range of cancers, infectious diseases, and autoimmune conditions.

Responsibilities

Reporting to the Director of Product Marketing for Europe, this role is a key member of the European commercial team. Responsibilities include:

• Developing and executing strategic and tactical marketing plans tailored to the DACH markets.
• Adapting global brand strategies to local market needs, ensuring cross-functional alignment with Medical, Market Access, and Regulatory teams.
• Leading peer-to-peer engagement and support program strategies across the region.
• Executing marketing tactics aligned with market needs and measuring their effectiveness using appropriate KPIs.
• Driving initiatives to support early patient identification and increase therapy duration.
• Organizing and managing external events, congresses, and KOL engagement.
• Collaborating with cross-functional teams to ensure compliant review and approval of materials.
• Supporting the sales and market access teams with clear communication of strategies and key messages.
• Facilitating workshops and developing marketing materials for national field team meetings.
• Gathering feedback to refine marketing initiatives and identify new opportunities.
• Managing budgets, reviewing invoices, and conducting ROI assessments.
• Coordinating the annual commercial planning and budgeting process.
• Working with procurement and external vendors to ensure timely delivery of marketing materials and services.
• Ensuring compliance with all relevant legal, regulatory, and industry guidelines.
• Support other ad hoc projects that arise with evolving brand needs and changing market dynamics.

Requirements

• Bachelor's degree in marketing, communications, or a related field; MBA or advanced degree preferred.
• Proven experience in a German marketing role within oncology.
• Background in sales and/or marketing within a German affiliate.
• Prior experience as a sales representative.
• Strong background in peer-to-peer marketing and brand planning.
• Pharmaceutical or relevant marketing experience.
• Familiarity with Veeva Vault or similar promotional/regulatory platforms.
• Fluent in both German and English (written and spoken).
• Experience in Austria and Switzerland is a plus.
• Willingness to travel within the DACH region and occasionally across Europe.
• Deep understanding of brand marketing, including positioning, branding, and channel strategy.
• Expertise in tailored peer-to-peer and support program approaches.
• Knowledge of the healthcare and regulatory landscape in the DACH region.
• Strong analytical and financial skills to interpret data and shape strategy.
• Excellent communication and presentation skills.
• Ability to manage multiple projects under tight deadlines.
• Collaborative mindset with cross-functional teams.
• Proactive, results-driven, and adaptable to change.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health? Each life we positively impact makes our work worthwhile. By joining one of our field medical teams, you will partner with some of the most talented clinicians in the industry and be reminded why you chose a career in healthcare. The diversification and breadth of our new and existing partnerships create a multitude of career paths and employment opportunities. Join our game-changing, global company dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Experience the thrill of knowing that your everyday efforts are contributing to improving patients' lives around the world.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).