Senior Online Reputation Strategist - fully remote within Europe (m/f/d)

JobLeads GmbH; Deutschland; Remote; Vertraulich; Vollzeit

Zusammenfassung

A leading remote company is seeking a Senior Online Reputation Strategist to develop and execute their reputation management strategy across various digital channels. This strategic role entails collaboration across departments and requires a strong background in reputation management, including expertise with social listening tools. The position is fully remote, promoting a supportive and diverse work environment.

Leistungen

Flexible hours

Collaborative team culture

Autonomy in remote work

Qualifikationen

• 4+ years' experience in a senior-level role in reputation management or related field.
• Proven track record in building and scaling online reputation strategies.
• Fluent in English; additional languages are a plus.

Aufgaben

• Develop JobLeads' end-to-end online reputation strategy.
• Train internal teams on best practices for feedback handling.
• Implement analytics-driven systems to mitigate brand risks.

Kenntnisse

Online reputation management

Brand strategy

Leadership skills

Proficiency in social listening tools

Excellent communication skills

Tools

Sprinklr

Zendesk

Brandwatch

Jobbeschreibung

Senior Online Reputation Strategist - fully remote within Europe (m/f/d)

Remote within Europe

At JobLeads our mission is to enable jobseekers to land a better job faster. We are digitizing every aspect of career coaching to make it accessible and affordable to every jobseeker worldwide. We are active in 40+ countries and our products reach over 4 million users monthly. We are a fully remote company with a positive, diverse, and supportive culture. We look for people who are curious, inventive, analytical and strive to be a little better every day. We aim to be smart, humble, hardworking and, above all, collaborative.

The Team

At JobLeads, we are a fast-growing international company on a mission to empower professionals in their job search journey. Our team is collaborative, open, and forward-thinking. We value autonomy, strategic thinking, and impactful execution. As part of our growing reputation and communications function, you\'ll work cross-functionally with customer service, marketing, product, and leadership teams to ensure our brand is consistently represented with integrity, authenticity, and trust across all digital channels.

Your Role

As our Senior Online Reputation Strategist, you will lead the vision, strategy, and execution of our reputation management efforts across platforms such as Trustpilot, Sitejabber, Google Reviews, Reddit, and key social media channels. This is a senior, strategic role focused on building scalable systems, predictive risk management, and proactive storytelling — not day-to-day comment moderation. You will design and implement frameworks, lead cross-functional initiatives, and shape how our brand is perceived by customers, prospects, and the broader market.

What You’ll Be Doing

• Develop and drive JobLeads’ end-to-end online reputation strategy across all key digital channels
• Create playbooks, processes, and frameworks for reputation management that are adopted company-wide
• Lead cross-functional collaboration with Customer Service, Social Media, Marketing, and Product teams to align messaging and reputation KPIs
• Train and equip internal teams with best practices for handling feedback and public interactions
• Implement analytics-driven systems to proactively identify and mitigate potential risks to the brand’s reputation
• Design and refine SLAs and escalation protocols — enabling fast, consistent responses without managing individual replies
• Lead initiatives to amplify authentic customer stories, testimonials, and value-driven content across online platforms
• Build a comprehensive reputation scorecard to track sentiment, issue resolution, and other critical metrics
• Brief leadership on reputation trends, strategic risks, and emerging opportunities

What You’ll Need

• 4+ years’ experience in a senior-level role in reputation management, brand strategy, communications, or a related field — preferably within a SaaS or digital-first environment
• Proven track record in building and scaling online reputation strategies, including development of guidelines and cross-functional processes
• Strong leadership and influencing skills with the ability to drive company-wide cultural alignment around brand reputation
• Proficiency in reputation and social listening tools (e.g., Sprinklr, Zendesk, Brandwatch)
• Strategic, data-driven mindset — experienced in using KPIs and scorecards to guide decision-making
• Excellent communication, training, and project management abilities
• Fluent in English; additional languages (e.g., Spanish, French, Portuguese) are a plus
• Self-starter who thrives in a remote-first, flexible work environment

Nice If You Have

• Experience in digital PR or SEO strategy
• Multilingual capabilities or experience managing global brand reputation
• Understanding of online communities like Reddit and industry-specific forums

What You Can Expect On Board

• A strategic leadership role in a fast-paced, mission-driven company
• Fully remote work with flexible hours and true autonomy
• A collaborative and transparent team culture
• The opportunity to shape and elevate the brand of a leading job platform

Please submit your application in English.

Voluntary Self-Identification

We collect voluntary self-identification information as part of our equal employment opportunity policy. Completion is voluntary and confidential. This information will not be used in hiring decisions.

Equity, diversity, and inclusion are core to our values. We do not discriminate on the basis of protected status under applicable law.