Senior Marketing Specialist DE AT

CMC Markets; Frankfurt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading financial trading firm in Frankfurt is seeking a Senior Marketing Specialist for a fixed-term contract. You will take ownership of strategic marketing initiatives focusing on conversion and quality while collaborating closely with the Head of Marketing Europe. The ideal candidate has over 5 years of experience in marketing within a regulated environment. Fluency in German (C1+) is required, along with excellent English skills.

Qualifikationen

• At least 5 years of professional experience in marketing, ideally in a regulated industry.
• Very strong German language skills (minimum C1+) and excellent English proficiency.
• Proven experience in planning and implementing complex marketing campaigns.

Aufgaben

• Independent planning and execution of complex multi-channel campaigns.
• Creation of performance reports and identification of optimization opportunities.
• Ensuring all approval and compliance processes are met.

Kenntnisse

Multi-channel campaign planning

Strategic project support

Content creation

Technical implementation

Performance reporting

Compliance knowledge

Ausbildung

University degree in marketing, communications, business

Tools

Braze

Canva

Google Analytics

Jobbeschreibung

Since launching in 1989, CMC Markets (CMC) has become one of the world's leading online financial trading businesses. CMC is listed on the London Stock Exchanges and serves retail and institutional clients through regulated offices and branches in 13 countries.

CMC is committed to recruiting, developing, retaining and motivating exceptional people who are talented, innovative and focussed on delivering excellence. We acknowledge that this goes hand in hand with the Group’s ongoing and future success. This is achieved through embedding the Group’s values throughout the workforce as well as offering competitive rewards and benefits.

As a Senior Marketing Specialist, you will take ownership of key marketing initiatives with a focus on conversion, quality, and strategic value. You will work closely with the Head of Marketing Europe, contribute your own ideas, and manage projects from concept to execution.

You are hands-on, self-driven, and understand the requirements of a highly regulated, complex financial product – including the necessary compliance processes.

This position is a fixed-term contract for two years.

Key responsibilities:

• Independent planning and execution of complex multi-channel campaigns (e.g. email flows, reactivation, awareness campaigns)

• Strategic project support and sparring for initiatives

• Content creation and adaptation for eCRM, websites, social media, and campaigns (in German)

• Technical implementation in relevant tools (e.g. Braze, Contentful, Canva)

• Alignment with the central marketing team in London and close collaboration with eCRM resources

• Ensuring all approval and compliance processes are met

• Creation of performance reports and identification of optimization opportunities

• Contribution to EU-wide marketing initiatives with a German market focus

Key experience:

• At least 5 years of professional experience in marketing, ideally in a regulated industry (finance, insurance, tech)

• Very strong German language skills (minimum C1+) and excellent English proficiency

• University degree in marketing, communications, business, or a comparable qualification

• Proven experience in the planning and implementation of complex marketing campaigns

• Strong copywriting skills and the ability to communicate messages clearly and concisely

• Confident use of common marketing tools (Braze, CMS, Canva, Google Analytics, etc.)

• Experience working with cross-functional, international teams

• High level of ownership, organisational talent, and a solution-oriented mindset

• Willingness to dive into complex regulatory topics and requirements

CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.