Senior Marketing Operations Manager (f/m/d)

Shiftmove GmbH; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading technology firm in Berlin is seeking an experienced Marketing Operations Manager to drive inbound lead generation and integrate marketing efforts with sales. This role requires deep expertise in HubSpot and Salesforce, along with strong analytical skills. You will translate marketing strategies into actionable campaigns, collaborate with teams, and ensure smooth workflows across the organization. The position offers autonomy, a generous learning and development budget, and flexible work arrangements.

Leistungen

€2,000 annual learning budget

30 paid vacation days

12 weeks of remote work

Mental health support

Memberships to fitness and transport services

Qualifikationen

• 5+ years of experience in Marketing Operations within B2B SaaS.
• Deep hands-on expertise in marketing automation.
• Strong reporting and analytical skills.

Aufgaben

• Own the inbound lead gen process end-to-end.
• Translate marketing strategy into executable campaigns.
• Define and maintain source-of-truth metrics for reporting.

Kenntnisse

Marketing Automation

Data Analysis

Salesforce Fluency

Lead Funnel Design

Cross-Functional Collaboration

Tools

HubSpot

Salesforce

Jobbeschreibung

Overview

We’re looking for a Marketing Operations Manager who can be the driving force behind our inbound engine. Think less “hands-on Pardot/Hubspot admin” and more “architect of the entire lead journey.” In this role, you’ll be the bridge between marketing, sales, systems, and analytics - making sure every campaign flows seamlessly from first touch to closed deal. You’ll work side-by-side with RevOps, BI, and Sales to keep our systems tightly integrated, our campaigns conversion-focused, and our KPIs tied to what really matters: growth. As the right hand to our VP of Marketing, you’ll turn bold strategies into flawless operations that fuel the pipeline and power our next stage of success.

What Youll Do

• Inbound Engine Ownership: Own the inbound lead gen process end-to-end, from form fill to SQL, including lead scoring, routing, and nurturing workflows.
• Partner with RevOps to ensure SDR visibility and accountability on MQL/SQL follow-up.
• Marketing Tech Stack: Own the MAP (Hubspot, Pardot, or equivalent) and its integration with SFDC, ensuring smooth connection to the RevOps architecture.
• Collaborate with the RevOps Systems Manager to maintain a clean, scalable, cost-efficient tech stack.
• Campaign Execution & Governance: Translate marketing strategy into campaigns Sales can execute, managing briefing → build → deploy → measure.
• Ensure attribution models (multi-touch, lead-source logic) are accurate and consistent in SFDC.
• KPIs & Reporting: Define and maintain source-of-truth metrics for TOFU, MOFU, and sales handoff, aligning with BI on dashboards and data models.
• Ensure KPIs are relevant, consistent, and deliver actionable business insights.
• Strategic Partnership: Serve as operational counterpart to the VP of Marketing and primary liaison to RevOps and Sales.
• Proactively contribute to campaign planning, growth tests, and budget decisions as a marketing performance advisor.

What You Bring

• Proven Expertise: 5+ years of experience in Marketing Operations within B2B SaaS, transforming complex processes into scalable, efficient systems that drive growth.
• HubSpot Mastery: Deep hands-on expertise in marketing automation, serving as the go-to person for building, optimizing, and troubleshooting campaigns in HubSpot.
• Data-Driven Mindset: Strong reporting and analytical skills with the ability to deliver clear, actionable insights to senior leadership.
• Revenue System Fluency: Confident in Salesforce campaign objects, attribution models, and funnel definitions—ensuring data integrity and meaningful performance tracking.
• Pipeline Builder: Experience designing and scaling inbound lead funnels in close collaboration with SDR and AE teams, with a sharp focus on pipeline health.
• Impact over Vanity Metrics: Fluent in the language of MQL > SAL > SQL, while prioritizing metrics that truly move the needle for revenue.
• Systems Thinker: Skilled at connecting workflows, data, and people to create high-performing marketing engines.
• Cross-Functional Connector: Natural at aligning Sales, RevOps, and BI teams, keeping stakeholders unified and driving toward shared outcomes.

Our Offer

• Autonomy: We want to hire you because of your expertise and knowledge and we39;ll give you the space to do your best work
• Impact: You’re not just keeping the lights on - you’re building a system that turns demand into revenue. Your fingerprints will be on every lead that turns into a customer. If you like driving clarity, building clean systems, and being in the room where revenue decisions happen, this is your gig.
• Learning & Development: A €2,000 annual learning budget to invest in your skills
• Work-life balance: 30 paid vacation days per year + 12 weeks of remote work (work from anywhere!)
• Flexible work setup: you can work remotely from all over Germany, France or Poland, however we believe that in-person interactions are an important part of our team culture so we would like for you to visit us one week per quarter in our beautiful Berlin office.
• Mental health support: Access to the Nilo.health platform for therapy sessions + 1 mental health day per year
• Perks & benefits: Memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket