Senior Growth Marketing Manager - Lifecycle & Database

Talon.One; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading marketing technology company in Berlin is seeking an experienced Lifecycle Marketing Manager to own email and lifecycle programs, optimize conversion rates, and collaborate closely with various teams. The ideal candidate has 6-8 years of experience in B2B SaaS marketing, deep knowledge of HubSpot, and a proven ability to enhance engagement and drive conversions. This full-time role offers a vibrant work environment and various benefits, including annual learning budgets and flexible working options.

Leistungen

€1,000 annual learning budget

30 days paid leave plus extra paid days

Home office setup budget

Mental health support

20% company pension contributions

Subsidized public transport ticket

Dog-friendly office

Qualifikationen

• 6–8 years of experience in B2B SaaS marketing with a focus on lifecycle and email.
• Deep hands-on expertise with HubSpot automation and workflows.
• Proven track record of improving email engagement and conversion rates.

Aufgaben

• Own and execute email and lifecycle programs including newsletters and nurture campaigns.
• Manage lifecycle stages from onboarding to activation and engagement.
• Analyze funnel performance and run experiments to improve conversion.

Kenntnisse

B2B SaaS marketing

Lifecycle marketing

HubSpot

Email marketing

Analytical skills

Tools

HubSpot

BI tools

SQL

Jobbeschreibung

ABOUT THE US:

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.

Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

ABOUT THE TEAM:

You will be a key member of our 25-person global Marketing team at Talon.One, dedicated to building a leading brand and driving growth. Reporting to the Head of Growth, you will collaborate closely with teams including the Content, RevOps, Sales, and the Data Team.

ABOUT THE ROLE:

We need someone to own lifecycle marketing and conversion optimization across the customer journey, turning leads into pipeline through email, HubSpot automation, and intent-driven campaigns.

You’ll be responsible for growing net new leads, MQLs, and pipeline primarily through hands‑on execution: building email campaigns, creating HubSpot workflows, activating intent data, and optimizing conversion rates. This role is 80% execution, 20% strategic coordination with Paid, SDR, Field, and RevOps teams.

This is a full‑time role based in Berlin, Germany.

ONCE YOU ARE HERE YOU WILL:

• Own and execute email and lifecycle programs, including newsletters, nurture campaigns, behavioral triggers, and end‑to‑end journeys
• Manage lifecycle stages from onboarding and activation through engagement and expansion, continuously improving performance through segmentation, experimentation, and AI‑assisted iteration
• Ensure strong deliverability, healthy lists, and sustained subscription growth
• Build and optimize HubSpot workflows, segmentation logic, lead scoring, and nurture sequences
• Own lifecycle management and campaign attribution, partnering closely with RevOps as a power user
• Turn intent signals (e.g. Qualified, HubSpot Intent) into timely, targeted campaigns and high‑intent segments
• Collaborate with SDRs to improve lead quality, handoff, and conversion
• Analyze funnel performance and run experiments to improve Lead conversion
• Align messaging and programs with Paid, SDR, Field, and RevOps teams to drive conversion beyond first touch
• Interpret performance, attribution, and funnel data to guide ongoing optimization
• Track and report on core metrics including lead growth, email engagement, funnel conversion, and pipeline influence

WHAT WE NEED YOU TO BRING TO THE TABLE:

• 6–8 years of experience in B2B SaaS marketing, with a focus on lifecycle, email, growth, or demand generation
• Deep, hands‑on expertise with HubSpot, including workflows, segmentation, lead scoring, and automation
• A proven track record of improving email engagement, lifecycle performance, and funnel conversion
• Experience activating intent data and partnering closely with Sales or SDR teams to drive pipeline impact
• Strong analytical skills and comfort working with dashboards, funnel metrics, and performance data
• Clear, effective communication skills and a collaborative working style
• Comfort owning both strategy and hands‑on execution in a fast‑moving environment
• Ideally:
  • You’ve used AI to scale content creation, personalization, segmentation, or decision‑making
  • You’re comfortable working with BI tools or SQL to explore performance beyond standard dashboards
  • You’ve worked with ABM, product‑led growth, or multi‑touch lifecycle strategies
  • You’ve used additional marketing automation platforms

WHAT'S IN IT FOR YOU:

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide!
• Mental health support with nilo.health and a discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions
• Subsidised BVG public transport ticket and a dog‑friendly Berlin office where your furry friend is welcome
• Lease your ideal bike through BusinessBike

WHY YOU SHOULD WORK FOR US:

• The right attitude: modern methods and a diverse, creative workspace with an open and international culture
• Everyone for the product: Together we create a flexible, highly scalable product with state‑of‑the‑art technologies. We can only succeed if everyone works as a team
• Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
• A great environment: Flexible and family‑friendly environment, bright and easily accessible offices, modern software and hardware
• High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees

Do you want this job?

We’d love to hear from you! Apply directly via the form below.

Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

Find out more about our Candidate Privacy Policy.