Senior Director of Digital Marketing, Growth

Action for the Climate Emergency; Deutschland; Remote; EUR 89.000 - 99.000; Vollzeit

Zusammenfassung

A climate advocacy organization seeks a Senior Director of Digital Marketing to lead impactful campaigns. This remote role focuses on digital strategy, social media engagement, and managing advertising efforts. Candidates should have extensive experience in digital marketing, strong analytical skills, and a passion for climate justice.

Leistungen

Medical and Dental benefits

403b retirement savings plan

Generous vacation and sabbatical policies

Paid Parental Leave

Qualifikationen

• 8-10 years of experience in digital marketing.
• Expertise in managing paid and organic social campaigns.
• Strong analytical skills to assess campaign performance.

Aufgaben

• Lead digital marketing campaigns across various platforms.
• Oversee social media content and strategy.
• Manage and optimize advertising campaigns for effectiveness.

Kenntnisse

Digital marketing experience

Organizational skills

Analytical skills

Strong copywriting

Social media storytelling

Tools

Meta Ads Manager

Google Ads

Google Tag Manager

Facebook Pixel

WordPress

Jobbeschreibung

Full-time, Temporary through July 2026

Location: Remote (US and Canada)

ORGANIZATION OVERVIEW

The climate emergency is the defining challenge of our time, demanding an urgent and transformative response. The window for small, incremental action has closed; the moment for bold, emergency-level action is now.

Action for the Climate Emergency (ACE) operates at the intersection of clean energy advocacy, strategic media, and civic participation to accelerate global decarbonization. Through cutting-edge media strategies, ACE combats climate disinformation, flattens the curve of clean energy opposition, increases diverse participation in our democracy, and inspires meaningful action. Our programs engage tens of millions of people annually, mobilizing audiences that traditional climate efforts often overlook.

ACE’s dynamic and diverse team thrives in a fast-paced, high-stakes environment, united by a shared commitment to addressing the climate crisis. As we expand to meet this critical moment, we seek talented individuals eager to make an impact.

JOB SUMMARY

The Senior Director of Digital Marketing will work to advance ACE’s mission through the strategic deployment of large-scale and high-impact campaigns. The Senior Director of Digital Marketing will work to implement, test, and scale ACE’s digital marketing strategy in our key states, nationally and globally.

Responsibilities will encompass coordinating a variety of digital marketing efforts including strategic content solutions, paid digital and programmatic advertising, Out-of-Home (OOH), organic social media, print, and digital media content creation. The goal is to orchestrate and manage robust digital marketing campaigns across diverse channels and owned subsidiaries. TheSenior Director of Digital Marketing will further hone strategies to enhance in-list growth, employ retargeting techniques for multiple white-label brands/entities, and utilize digital and social advertising platforms like Meta, TikTok, Twitch, StackAdapt, and YouTube. Innovative marketing tactics will be deployed to optimize outcomes, foster brand loyalty, educate and persuade audiences, and in some cases drive action taking at scale.

In this position, the Senior Director of Digital Marketing will work to strengthen ACE’s role and impact in advocating for an end to the era of fossil fuels, accelerating a swift and equitable transition to renewable energy, and work toward an increase in diverse youth participation in our democracy as well as devise creative strategies to inoculate persuadable audiences for ACE’s current and future white label entities. This is a future-facing role for an integrated marketing strategist who thrives at the convergence of digital innovation, social-first storytelling, and data-driven campaign performance.

The position requires frequent travel within/to the United States and potentially to other countries.

KEY RESPONSIBILITIES

• Primary custodian of all owned and paid marketing initiatives at ACE. Strategic guidance and direction on integrated social media management for ACE and ACE-owned current and future white labels
• Oversee timely and correct creation of digital and social advertising campaigns, including targeting and creative; learn and implement ACE’s processes and procedures for paid campaigns; optimize target audiences and develop methodologies to find new audiences.
• Manage campaigns, messaging, audiences, ads, tracking assets, and processes across platforms. Collaborate with the wider team to advance marketing and growth goals across the organization, including:
  • ACE - Voter Registration
  • Siting and Permitting
  • Clean Energy Acceleration
  • IRA Defense and clean energy retail-side uptake
  • Clean workforce development
  • Existing and new white labels
• Provide leadership and manage a fast-paced digital marketing team that includes a Digital Director, Paid Media Associate Director, an Ads Manager, and other lateral collaborators.
• Ensure cross-channel advertising data is flowing correctly into data dashboards; review ad spend, lead data and ensure regular optimization on both targeting and/or creative based on data; develop new ways to look at ads data to improve efficiency.
• Build knowledge of digital tools and platforms available to ACE to ensure their expanded use (e.g. Monday.com, Engaging Networks, SEMcasting, etc.).
• Conduct background research and create content briefs, including creative and copy recommendations for national and state-based campaigns across all channels; support the development of ads content as needed; stay on top of changing technical specifications and keep key personnel informed.
• Support the development team with funder collateral, including campaign impact reporting (both written and verbal in meetings), as well as pitching campaigns and answering technical paid media inquiries for fundraising.
• Coordinate with the communications team on compliance while working on programmatic campaign and ensure appropriate activity c3 vs. c4 state filing
• Ensure cross-functional support for marketing initiatives to help grow our persuasion power and list growth, convert our Youth Action Network into socio-political power to speed up the energy transition at scale.

QUALIFICATIONS

Minimum Qualifications

• 8-10 years of experience in the digital marketing or digital organizing field including managing organic and paid social campaigns.
• Expertise in developing, overseeing, and assessing advertising campaigns using Meta Ads Manager, TikTok, Google Ads, and programmatic and OOH (Out-of-Home) advertising.
• Experience working with Google Tag Manager, Facebook Pixel, and other event tracking mechanisms.
• Strong expertise in influencer marketing and marketing across cultures
• Strong analytical skills with ability to set priorities, complete work with minimal supervision, and meet deadlines.
• Strong Excel or Google Sheets skills.
• Self-starter with strong organizational skills and creativity.
• Awareness of the issues of concern to young people, including climate change and climate justice, and a passion for empowering youth to take action.
• Strong copywriting experience and deep understanding of effective social media storytelling
• SEO/SEM experience is a plus.
• Wordpress experience is a plus.

POSITION DETAILS

• Annual salary range: $105,000-115,000, commensurate with experience
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
• ACE is an equal-opportunity employer that highly values staff diversity
• Location: Remote

This description reflects ACE’s assignment of essential functions, it does not restrict the tasks that may be assigned. ACE retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. ACE has a zero-tolerance standard for abuse and inappropriate behavior by staff members.