Senior Digital Marketing Manager Website & Demand Generation (fmd)

Apaleo; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A hospitality tech innovator is looking for a Senior Digital Marketing Manager to drive data-driven marketing efforts. You'll manage website optimization, implement analytics setups, and oversee campaign management. The ideal candidate has over 5 years of B2B marketing experience, strong analytical skills, and a collaborative mindset. This full-time role offers flexible working options and competitive compensation, making a significant impact in the fast-evolving hospitality industry.

Leistungen

Flexible & remote work options

Free public transport

Paid time off

Health & wellbeing benefits

Team connection events

Qualifikationen

• Minimum of 5 years experience in digital marketing, ideally with a focus on B2B SaaS.
• Strong analytical skills with experience in Google Analytics and HubSpot.
• Team player with a collaborative spirit eager to work closely with cross-functional teams.

Aufgaben

• Oversee website management and optimization for user experience.
• Collaborate to implement Google Analytics and HubSpot tracking.
• Plan and execute cross-channel marketing campaigns.

Kenntnisse

Digital marketing

B2B marketing

Analytical skills

Team collaboration

Fluent in English

Ausbildung

5+ years of experience in digital marketing

Experience in B2B SaaS

Tools

Google Analytics

HubSpot

Contentful

Jobbeschreibung

Join Apaleo and Shape the Future of Hospitality Tech!

Apaleo is the worlds most open API-first property management platform powering the next generation of hospitality operations. Its modular AI-powered infrastructure enables hoteliers to customise their tech stack automate routine work and deliver seamless personalised guest experiences powered by best-in-class apps and autonomous AI agents that adapt to every stay.

If youre driven by the idea of making hospitality smarter more human and powered by cutting-edge technology wed love to hear from were looking for a Senior Digital Marketing Manager - Website & Demand Generation (f / m / d) to lay the foundation for scalable data-driven marketing that will fuel our next stage of growth.

What You'll Be Responsible For

• Website management & optimization : oversee the website ensuring a seamless user experience and conversion optimization across all touchpoints
• Google Analytics & HubSpot setup : collaborate with commercial leadership to design and implement a comprehensive tracking setup to measure marketing effectiveness and optimize campaigns
• End-to-end campaign management : plan execute and optimize cross-channel marketing campaigns integrating paid organic and email marketing strategies to drive measurable results
• Performance marketing : manage and optimize paid media campaigns across Google Ads and LinkedIn driving lead generation and increasing brand visibility
• Data-driven decisions : leverage data and insights to continuously refine marketing and GTM strategies - across DACH France and the UK

What We're Looking For

• Experience in B2B marketing : at least 5 years of experience in digital marketing ideally with a focus on B2B SaaS
• Strategic mindset with execution focus : capable of developing strategies & processes while being hands-on to implement and optimize them in real-time
• Strong analytical skills : a solid understanding of Google Analytics HubSpot and other analytics tools to measure performance and drive optimization
• Tech-savvy & adaptable : comfortable working with CMS platforms (preferably a headless CMS such as Contentful) with a quick learning curve to adapt to new systems and technologies
• Team player : a collaborative spirit eager to work closely with a cross‑functional team
• Fluent in English; German and / or French are a plus
• This position is offered as a full‑time role; however we are open to discussing part‑time arrangements for candidates whose skills and experience closely align with our requirements

Bonus Points If You Have

• Technical proficiency : familiarity with website development HTML / CSS basics and website optimization.
• Knowledge of SEO & content marketing : an understanding of how to leverage SEO alongside performance marketing strategies to drive organic growth.
• Experience in international startups : youve been part of a rapidly growing startup and understand the challenges of scaling marketing processes also from zero to one.

What We Offer

Culture & Growth

• A Diverse & International Team : Work alongside passionate professionals from over 20 nationalities bringing unique cultural perspectives backgrounds and experiences to shape the future of hospitality tech.
• Growth & Development : As we scale so do your opportunities. Youll benefit from 360 feedback reviews a dedicated learning budget and plenty of chances to take on more responsibility. Our evolving career framework ensures you have increasing opportunities to learn new skills advance your career and make an impact.
• Autonomy & Ownership : Great ideas can come from anywhere. We empower you to take responsibility make decisions and contribute directly in an environment built on trust transparency and collaboration.
• Shape the Future of Hospitality Tech : Be part of a fast‑growing scale‑up transforming the hospitality industry. From day one your work drives real impact and youll have the freedom to bring your ideas to life.
• Competitive & Fair Compensation : We believe great work deserves great pay. Our salaries are competitive and guided by benchmarking data to ensure fairness across all roles and teams. We make sure to recognise and reward performance and contribution.

Perks & Lifestyle

• Flexible & Remote Work Options : We focus on results not clocking hours. You can work from home the office or in a hybrid setup with flexibility to adapt your schedule as long as it makes sense for your role your team and our business.
• Free Public Transport : Travel across Germany with ease using our fully covered Deutschland Ticket.
• Team Connection : Strong connections fuel collaboration. We celebrate and connect through regular team dinners company meetups Oktoberfest celebrations Christmas parties and other off‑site events.
• Paid Time Off : Enjoy 30 days of vacation to fully disconnect recharge and return inspired.
• Health & Wellbeing : Prioritise your health with access to hundreds of gyms fitness studios and wellness options through our EGYM Wellpass membership.

What it means to join Apaleo :

Joining Apaleo means stepping into a space where hospitality is being redefined from the ground up. You wont just support innovation youll help drive it. Your work will directly shape an intelligent AI‑first platform used by hospitality teams across the globe. Here your ideas power real products your voice influences direction and your impact is visible at every level. At Apaleo we build boldly collaborate openly and grow together fast.

We are proud to be an Equal Opportunity and Aff... (rest of the EEO paragraph continues as in the original text).