(Senior) Digital Marketing Manager (m/f/x)

osapiens; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A fast-growing B2B software company in Munich is seeking a (Senior) Digital Marketing Manager to own digital demand generation strategies focused on SMEs and Mid-Market. The role involves designing, executing, and optimizing digital marketing strategies across multiple channels, driving customer acquisition, and utilizing analytics for continuous improvement. The ideal candidate has over 5 years of experience in digital marketing and is proficient in both German and English. The company offers flexible work options and a creative, purpose-driven environment.

Leistungen

Flexibility and team bonding

Fun team events and outings

Sustainable mobility options

Qualifikationen

• 5+ years of experience in digital marketing, growth marketing, or performance marketing in B2B/SaaS.
• Strong understanding of SME & Mid-Market buying behavior and digital adoption trends.
• Hands-on experience with marketing automation, CRM, and analytics tools.

Aufgaben

• Develop and execute a digital marketing strategy focused on customer acquisition.
• Plan and optimize multi-channel digital campaigns (SEO, SEM, social, email).
• Drive positioning, messaging, and value propositions tailored to SME & Mid-Market needs.

Kenntnisse

Digital marketing

Growth marketing

Performance marketing

Analytical skills

Communication skills

CRM skills

Content creation

Tools

HubSpot

Marketing automation tools

Analytics tools

Jobbeschreibung

(Senior) Digital Marketing Manager (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: München

Description

We are one of Europe's fastest-growing B2B software companies with a track record that speaks for itself: 100% year-on-year growth for 42 consecutive months and an international presence with offices in 7 countries. osapiens is backed by Goldman Sachs and expands global presence with more than 600 talents. This is your unique chance to be part of our journey to Unicorn status and to thrive in an environment where talent is nurtured and ambition is rewarded.

We are building a world-class Digital Sales Engine – fast, focused, and highly scalable. As a (Senior) Digital Marketing Manager, you will own the digital demand generation for our Digital Unit focusing on SMEs and Mid-Market. Your mission: designing, executing, and optimizing digital marketing strategies that leverage scalable online channels and create a predictable revenue engine.

Key Responsibilities

• Develop and execute a digital marketing strategy focused on customer acquisition in SME and Mid-market
• Develop a channel strategy for max output and measurable cost-per-Lead
• Plan and optimize multi-channel digital campaigns (SEO, SEM, social, email, content, referral programs)
• Use A/B testing, data analysis, and funnel optimization to continuously improve conversion rates
• Drive positioning, messaging, and value propositions tailored to SME & Mid-Market needs
• Own the creation of digital content that educates, attracts, and converts the audiences (landing pages, webinars, video scripts, blog posts, ads, etc.)
• Monitor KPIs across the digital ecosystem, derive insights, and translate them into actionable optimizations

Skills, Knowledge and Expertise

• 5+ years of experience in digital marketing, growth marketing, or performance marketing in B2B/SaaS
• Strong understanding of SME & Mid-Market buying behavior and digital adoption trends
• Hands-on experience with marketing automation, CRM (preferably HubSpot), and analytics tools
• Proven track record in building automated funnels, lead nurturing flows, and scalable digital campaigns
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent communication skills and ability to create compelling digital content (German & English)
• Experienced in product-led growth / product-led sales is a big plus

Benefits

• A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco-friendly commuting solutions.
• Fun team events and outings with our global teams.
• Inspiring workspaces in Munich and beyond.