Senior CRM Manager SIXT Share (m/f/d)

SIXT; München; Hybrid; EUR 75.000 - 95.000; Vollzeit

Zusammenfassung

A leading mobility service provider is looking for a Senior CRM Manager to develop customer lifecycle strategies that enhance engagement and retention for their car sharing service. This role involves creating automated email campaigns, advanced customer segmentation, and A/B testing programs to optimize the customer experience. The ideal candidate will have 4-6 years of CRM management experience, preferably in mobility, and fluency in English, with German as a plus. The position offers a hybrid working model and various employee benefits.

Leistungen

Discounts on SIXT services

Monthly mobility allowance

Contributions to retirement plan

Access to a modern gym

30 days of vacation

Volunteer day for charity

Qualifikationen

• 4-6 years of experience in CRM management, preferably in mobility or consumer apps.
• Proficient in major CRM platforms with strong analytical skills.
• Experience in customer lifecycle metrics and behavioral marketing.

Aufgaben

• Develop and execute comprehensive CRM strategies across all touchpoints.
• Create automated customer journeys to increase engagement.
• Design and execute A/B testing programs to enhance customer satisfaction.

Kenntnisse

CRM management

Customer retention

Data analysis

Customer segmentation

Fluent in English

German proficiency (a plus)

Tools

Salesforce

HubSpot

Braze

Jobbeschreibung

As ourSenior CRM Manager SIXT Share (m/f/d), based in Pullach near Munich or in Berlin, your job is to create personalized customer experiences that transform occasional users into loyal car sharing advocates. You lead customer lifecycle strategies that maximize engagement, retention, and lifetime value across our growing SIXT share user base. From designing automated email journeys and push notification campaigns to building sophisticated segmentation strategies and loyalty programs – your mission is clear: make every customer interaction count and drive sustainable growth through exceptional CRM excellence. Sounds interesting? Apply now! We are looking forward to getting to know you!

YOUR ROLE AT SIXT

• Lead Customer Lifecycle Strategy You own and execute comprehensive CRM strategies across all touchpoints (email, push, SMS, in-app) to guide SIXT share users from onboarding through advocacy and maximize customer lifetime value
• Drive Retention & Engagement You develop and optimize automated customer journeys, behavioral triggers, and personalized communication campaigns that increase usage frequency and reduce churn across diverse user segments
• Build Advanced Segmentation You create sophisticated customer segments based on usage patterns, demographics, and behavioral data to deliver highly targeted and relevant messaging that resonates with each user group
• Optimize Customer Experience You design and execute A/B testing programs, analyze customer feedback, and continuously improve the entire customer communication ecosystem to enhance satisfaction and loyalty
• Lead Data-Driven Insights You analyze complex customer data, build comprehensive reporting dashboards, and translate insights into actionable CRM strategies that directly impact business KPIs

YOUR SKILLS MATTER

• CRM Expertise You have 4-6 years of proven experience in CRM management, preferably in mobility, subscription services, or consumer apps with demonstrated success in customer retention and lifecycle marketing
• Technical Expertise You're proficient in major CRM platforms (Salesforce, HubSpot, Braze), marketing automation tools, and customer data platforms, with strong analytical skills in customer segmentation and journey optimization
• Customer-Centric Mindset You have a deep understanding of customer lifecycle metrics (CLV, churn rate, engagement scores), experience with behavioral marketing, and a track record of building successful retention programs
• Analytical Excellence You're skilled in data analysis tools, comfortable with SQL and customer analytics platforms, and experienced in A/B testing, cohort analysis, and predictive modeling for customer behavior
• Languages You are fluent in English, German is a plus

WHAT WE OFFER

• Extra benefits Enjoy discounts on SIXT rent, share, ride and SIXT+, attractive vehicle leasing offers, and exclusive deals with partners for travel, tech, fashion and more
• Mobility Boost You will receive a monthly allowance from us as a contribution to your individual mobility
• Future security We contribute to your retirement plan and support you with capital-forming benefits to ensure you are well covered
• Feel-good atmosphere Stay active with our modern SIXT gym, various leisure activities like the gaming area or the SIXT choir, and enjoy our high-quality employee restaurant
• Flexibility Enjoy 30 days of vacation and a hybrid working model with flexible hours
• Giving back Take one day each year to volunteer at a charitable organization dedicated to supporting children

Additional Information

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!