Senior Business Analyst (Italian Speaker)

lastminute.com; Deutschland; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading travel services provider in Germany is seeking a Senior Business Analyst to enhance customer acquisition strategies through data-driven insights. This role demands a professional skilled in SQL, with a deep understanding of digital marketing dynamics. The ideal candidate will communicate effectively with various teams and contribute to the overall performance of marketing initiatives. This position offers a flexible and inclusive work environment.

Leistungen

Shorter working week (36h)

Possibility to work from anywhere

Paid days off for volunteering

Travel industry discounts

Qualifikationen

• Proficiency in SQL and Excel is essential.
• Experience in digital marketing with a data-driven approach is required.
• Strong problem-solving skills to address complex data challenges.
• Fluent in Italian and English to communicate effectively.

Aufgaben

• Define and optimize marketing strategy based on insights.
• Supervise reporting for the Customer Acquisition departments.
• Collaborate with Data & Analytics team for alignment.
• Support marketing teams in setting strategies based on analytics.

Kenntnisse

SQL

Data Analysis Skills

Business Analysis

Agile

Problem-solving skills

Communication skills

Jobbeschreibung

is looking for a Senior Business Analyst to play a crucial role into the Customer Acquisition are inside the Marketing department. We are looking for a professional who is a data lover a bit obsessed by data driven approach and capable of understanding the dynamic of both marketing and data departments.

What your impact will be

• Proactively define and review an overarching marketing strategy based on data&insights aligned with our company business goals identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.
• Supervise the reporting for the Customer Acquisition departments in order to have the hands on the main marketing channel every day communicating effectively performance trends and insights to the manager.
• Collaborate closely with Data&Analytics team to ensure alignment and coherence of overall data initiatives. Its fundamental to understand the DB structure and the dynamics in order to extract and analyse also if they could come from various sources including digital marketing platforms website analytics and third-party data.
• Partner with our marketing teams inside and outside the Customer Acquisition department create a strong connection with SEM SEO and Display teams offering the proper support in setting the marketing strategy based on analytics.
• Create a similar connection with the other marketing teams not in the Customer Acquisition department in order to understand if and how external factors can affect the overall performance.
• Stay abreast of emerging trends best practices and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.

Qualifications : Essential

• SQL and Excel skills are a must for this role as it would be fundamental to query the DB extract the data and manage them.
• Experience in digital marketing understanding the main dynamics and be able to set a proper strategy following a data driven approach.
• Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights.
• Proficiency in understanding leveraging implementing and measuring Marketing Technology stacks needed for digital marketing (MarTech).
• Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.
• Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders including marketing teams executives and cross-functional partners.
• Adapting to changing priorities technologies and business requirements in a dynamic and fast-paced environment.
• Mandatory Italian language.
• Fluent in English language to be able to efficiently communicate with both international team members and stakeholders.

Desirable

• Expertise in Paid Search advertising platforms such as Google Ads Google Search Ads 360 Facebook Ads and other relevant platforms.
• Comprehensive understanding of Google Analytics 4 and related big query data models.
• Already set marketing strategies and / or has experience in budgeting / marketing budget / OKR definition etc.
• Experience in the programming language Python.

Perks of working with us

• An inclusive friendly and international environment (youll be working with colleagues from 10 countries and over 48 nationalities).
• Shorter working week (36h as full time) with a half working day on Fridays.
• Flexible start and end of the working day.
• Possibility to work from anywhere for a period of time per year defined according to local regulations.

How we work together

• FRi-YAYs : half a day on Friday morning with a no-meeting mandate and dedicated to deep work personal growth learning and training and / or focus time.
• Professional and managerial skills development training paths access to e-learning platforms such as Oreilly Udemy Coursera (depending on the department) and to our internal platform offering bespoke training content.

Other perks

• 2 paid days off per year for volunteering purposes.
• Occasional social events to foster connections among colleagues.
• Travel industry discounts and flash exclusive staff fares.
• We support our employees through life's significant moments with leave options (e parental responsibilities marriages bereavements relocations etc.) in line with local laws.

Selection process steps

• HR interview (10-30 minutes).
• 1st interview (Manager) : soft skills technical knowledge.
• Test step online or offline.
• 2nd interview (Manager team member) : Test review.
• Offer extended.
• Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview.

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race gender age sexual orientation religion gender identity or expression and accessibility. We strongly believe in an equal opportunity space which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria

By submitting your information and application you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.

Remote Work

Remote Work : Yes

Employment Type

Employment Type : Full-time

Key Skills

SQL,Agile,Business Analysis,Visio,Waterfall,Business Process Modeling,Requirements Gathering,Business requirements,JD Edwards,SDLC,Systems Analysis,Data Analysis Skills

Experience

Experience : years

Vacancy

Vacancy : 1