Senior Brand Manager EMEA (m/f/d)

Merz Aesthetics; Frankfurt; Vor Ort; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A leading company in aesthetic medicine is seeking a Regional Brand Manager in Frankfurt. The role involves leading brand strategy development, driving B2B/B2C campaigns, and analyzing market dynamics. Candidates should possess over 5 years of experience in brand management within sectors like Medical Aesthetics or FMCG. This position promises a dynamic and innovative environment, emphasizing collaboration and flexibility. The company fosters a supportive work culture with opportunities for professional growth.

Leistungen

Flexible working time

Ongoing training and development

Company daycare centers

Qualifikationen

• 5+ years of experience in Brand and/or Product Management.
• Experience in Medical Aesthetics, FMCG, Beauty/Cosmetics or Dermocosmetics.
• Strong understanding of digital marketing trends.

Aufgaben

• Lead development of regional brand strategies.
• Drive B2B and B2C campaigns across EMEA.
• Analyze market dynamics to inform strategy.
• Manage regional marketing KPIs and initiatives.

Kenntnisse

B2B and B2C brand marketing

Cross-functional collaboration

Consumer behavior understanding

Excellent communication skills

Proficiency in MS Office

Ausbildung

University degree in business, marketing or communication

Jobbeschreibung

Merz Aesthetics is an independent, internationally active company in the field of aesthetic medicine. For years, our comprehensive product portfolio is among the highest quality in its category and is valued by healthcare professionals worldwide. Merz Aesthetics is part of the Merz Group, with our Europe , Middle East and Africa (EMEA) headquarters in Frankfurt am Main. Our global head office is located in Raleigh, North Carolina, USA. Our purpose is to help people look better, feel better, and live better, and over 3,000 employees across 26 countries are dedicated to this mission. Would you like to become part of our success story? Join Merz Aesthetics!

Responsibilities

• You lead the development and adaptation of regional brand strategies, with a strong focus on both B2B and B2C marketing, aligned with global positioning and regional priorities to achieve business goals.
• You drive the regional tailoring of global B2C and B2B brand campaigns and product launches across EMEA, ensuring consumer-centric storytelling and activation.
• You act as the brand custodian, ensuring consistency in both B2B and B2C messaging and visual identity across your markets.
• You define and shape the full consumer and customer journey strategy – from brand awareness to conversion and loyalty.
• You drive patient and HCP demand generation strategies by equipping and enabling local markets with compelling storytelling, toolkits, omnichannel assets, and activation guidelines.
• You analyze consumer and market performance, customer behavior, market dynamics to identify growth opportunities and inform strategic recommendations and future planning.
• You collaborate closely with local markets to integrate insights into regional marketing strategies and contribute to global innovation discussions.
• You work closely with Global Marketing, providing regional input and sharing local market practice, consumer and customer insights.
• You ensure alignment with Medical Affairs and Regulatory making sure all consumer and customer facing communications are compliant and used properly.
• You manage regional marketing KPIs including: consumer engagement metrics, sales tracking, and budget management.
• You oversee cross-functional initiatives including digital projects, congresses, and team conferences.

Qualifications

• You have a university degree in business, marketing/communication, or an equivalent field.
• You have +5 years of experience in Brand and/or Product Management, ideally with experience in a regional role, within industries such as Medical Aesthetics, FMCG, Beauty/Cosmetics or Dermocosmetics.
• You have experience in both B2B and B2C brand marketing, with demonstrated experience developing and managing omnichannel brand campaigns and initiatives.
• You have a strong understanding of consumer behavior and digital marketing trends in health, beauty or wellness sectors.
• You are skilled in cross-functional collaboration, including and not limited to internal and external stakeholders.
• You ideally have experience in both local and international/multicultural settings, as it would be an advantage.
• You have excellent written, oral, and interpersonal communication skills in English, with additional languages being an advantage.
• You are oriented towards customer and consumer insights.
• You are action-oriented, flexible, result-driven, communicative and thrive in dynamic and challenging environments.
• You are pro-active and like to take matters into your hands.
• You have a team and collaborative mindset.
• You are proficient in MS Office.

Benefits

Putting people first

You can expect to find an open work culture with flat hierarchies and short decision-making paths at Merz Aesthetics. You will collaborate with colleagues from all around the globe. And if life takes an unexpected turn and you need help or advice, then you can always rely on our different internal and external support systems.

Family and work

Our employees should be able to reconcile their family and work commitments. That’s why you’ll find, for example, company day care centers at our locations. In the EMEA region, we have been awarded the “Top Employer” and “Great Place to Work” certifications for our outstanding HR policies and work culture.

Work-life harmony

Our time is precious; our daily routines individual. To help you reconcile work and leisure time with their conflicting demands, we have adopted contemporary flexible working time models. We offer you flex-working time and mobile working. Our employees also benefit from generous arrangements for annual leave.

Ongoing training

Your personal and professional development is the key to success for us. To foster this, we conduct regular development discussions and facilitate a wide range of management and specialist training courses, soft skills courses, e-learning courses, language courses and coaching sessions.

Find out more about our benefits at https://careers.merz-aesthetics.com.

We look forward to your application!