Senior Brand Manager - BiFi DACH

Jack Link's Protein Snacks; Düsseldorf; Hybrid; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A leading protein snack company is seeking a Senior Brand Manager to drive the BiFi brand strategy and performance in Dusseldorf. Responsibilities include developing annual marketing plans, increasing brand awareness, and managing budgets. The ideal candidate has a relevant degree and at least 4 years in Consumer Marketing, with fluency in English and German. This role offers a competitive salary, hybrid working model, and additional benefits, contributing to an environment driven by core values.

Leistungen

Competitive salary

30 days annual holidays

Employee Assistance Program

Hybrid working model

Qualifikationen

• Minimum of 4 years working in Consumer Marketing with international brands.
• Fluent in English and German is mandatory.
• Strong knowledge of the German FMCG market.

Aufgaben

• Own and drive the BiFi brand strategy and performance.
• Develop annual marketing plans for the BiFi brand focused on Germany.
• Execute ideas to increase brand equity and awareness.

Kenntnisse

Consumer Marketing

Brand Building

Market Analysis

Project Leadership

Communication

Customer Focus

Entrepreneurial Thinking

Result-Driven

Ausbildung

Bachelor's Degree in BA or Marketing

Master’s Degree in relevant field

Jobbeschreibung

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward.

The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, Golden Island, BiFi and Peperami.

Jack Link’s EMEA is the European, Middle East and Africa regional arm of Jack Link’s Protein Snacks. In EMEA, Jack Link’s brand portfolio focuses on driving growth of the protein snacks category, with a strong emphasis on Jack Link’s (Beef Jerky, Biltong), Peperoni, BiFi and Minuets, as well as expanding into alternative protein snacks.

Jack Link’s EMEA operates through a network of regional offices and production sites across Europe in Germany, Netherlands and United Kingdom.

But we’re not just about snacks; we’re driven by our core values:We team up, we tell it like it is, we own our game and shoot for the moon!Values we bring to life. Every. Single. Day.

Job Description

We are looking for a Senior Brand Manager who can own and drive the BiFi brand strategy, activation, and performance to deliver sustainable brand and commercial growth in the DACH region. You will be part of an international team and play a pivotal role in driving brand performance. This position is based in Dusseldorf and you will be reporting to the Head of Brand BiFi EMEA.
You will be responsible for:

• Co-develop annual marketing plans for the BiFi brand (focus on Germany) in accordance with the EMEA brand plans to achieve goals and to drive growth, identifying new marketing opportunities and promotional programs
• Develop and execute ideas to increase brand equity and brand awareness to achieve sustainable growth targets
• Maintain promotional plans for the brands, coordinating with the Operations department where applicable (e. g. promotional packaging etc.)
• Plan POS materials and coordinate logistics and order quantity
• Monitor ATL/BTL allocation, tracking spend structure e.g. for advertising, promotion, media and research agencies
• Benchmark and understand market best practices
• Initiate and coordinate qualitative and quantitative research
• Analyze and interpret market - and consumer information and based on the findings, make recommendations in the areas of communication and promotion
• Coordinate and cooperate with the Procurement department and design- and communication agencies regarding advertising, promotion, media and research
• Support Sales teams with supporting market-, brand- and product information
• Manage budgets within guidelines
• Embracing the Jack Link’s culture, incorporating its values into every day work life, acting as a culture ambassador and brand steward

Qualifications

EU Citizenship and/or valid work permit is required for this position. Jack Link’s EMEA does not offer visa sponsorship / relocation package for this position.

To succed in this position we are looking for someone who brings:

• Bachelor' Degree and/or Master’s Degree in BA, Marketing or similar field
• Minimum of 4 years work experiencein Consumer Marketing within FMCGInternatioanl brands, with proven track record brand building.
• in Consumer Research, Brand Analysis and Trade Marketing
• Experience in leading projects
• Strong market knowledge on German FMCG market (Retail and Out of Home)
• Entrepreneurial thinker, creative marketer, Customer focused and result driven
• Action oriented and able to influence others through clear and concise communication
• Highly self-motivated
• Fluent English and German is mandatory

Additional Information

Our benefits
At Jack Link’s, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being!

• A competitive salary and a bonus structure based on performance
• 30 days of annual holidays
• Participation in the LSI Germany GmbH Betriebliche Altersvorsorge.
• Hybrid working model, because we believe the future of work is based on a building modern, adaptable, and agile workplace culture 3 days from our office in Dusseldorf and 2 home office days.
• Employee Assistance Program

Equal Employment Opportunity Employer
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.