Senior Advocacy Marketing Lead (all genders)

TeamViewer; München; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global software company is seeking a Customer Advocacy Marketing Lead to develop and scale customer advocacy initiatives. This role involves strategizing to increase customer engagement and gather insights while overseeing programs like the Customer Advisory Board. The ideal candidate has over 7 years in marketing, a strong customer-first mindset, and exceptional project management skills. The position offers a hybrid work model and various employee benefits.

Leistungen

Great compensation and benefits

Hybrid and flexible work time

Option to lease an e-bike

Access to CorporateBenefits platform

Qualifikationen

• 7+ years of marketing experience focused on customer advocacy.
• Proven track record in managing customer programs.
• Creativity and attention to detail in delivering assets.

Aufgaben

• Own the global customer advocacy marketing strategy.
• Lead implementation of the new advocacy platform.
• Align Customer Advisory Board initiatives across regions.
• Track and report on program performance.

Kenntnisse

Customer-first mindset

Exceptional communication skills

Strong project management capabilities

Strategic thinker

Jobbeschreibung

Responsibilities

We’re looking for a strategic, hands‑on leader to build and scale TeamViewer’s global customer advocacy program TeamViewer Voices. As the Customer Advocacy Marketing Lead, you will develop a powerful engine of raving fans: customers who openly share their success, participate in events, provide referrals, and strengthen social proof. You will drive initiatives that improve win rates, increase deal sizes, and elevate marketing ROI by identifying, engaging, and empowering advocates across the customer journey.

The ideal candidate is passionate about customer storytelling, skilled at building engaging programs, and motivated to transform satisfied users into our strongest champions.

• Own the global customer advocacy marketing strategy, with a focus on increasing the number and quality of customer advocates, customer stories, reviews, and in‑person engagements (e.g., customer events, executive meetings, etc.).
• Lead implementation and adoption of the new advocacy platform, TeamViewer Voices, in collaboration with stakeholders across Digital Delivery, CX, Sales, and Field Marketing.
• Align the Customer Advisory Board (CAB) program and other strategic customer engagement initiatives across regions.
• Partner with the CX team to integrate third‑party review participation across platforms such as Gartner Peer Insights, Trustpilot, and G2 into the TeamViewer Voices platform.
• Embed customer proof points into global and regional campaign content, including demand generation programs, field events, website copy, sales enablement materials, and social media.
• Track, analyze, and report on program performance against defined KPIs.
• Collaborate with regional marketing teams to share best practices, align messaging, and ensure a consistent customer experience across all markets.
• Gather customer insights through surveys, feedback loops, and qualitative interviews to inform strategy and share findings with product and marketing teams.

Requirements

• 7+ years of marketing experience with a demonstrated focus on customer advocacy programs, corporate communications, or customer marketing.
• Proven track record in customer program management, including advisory boards, councils, executive sponsorship programs, and user communities.
• Experience consistently delivering high-quality assets with creativity, attention to detail, and reliability.
• Customer‑first mindset with a genuine passion for customer success.
• Exceptional communication skills for engaging both internal stakeholders and external customers.
• Strong project management capabilities with operational discipline.
• Highly organized, with demonstrated ability to manage multiple initiatives simultaneously.
• Strategic thinker with excellent tactical execution skills.

What we offer

• Onsite onboarding in our HQ office for an optimal start.
• Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews.
• Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer.
• Public transport friendly offices.
• Option to lease an e‑bike (Germany only).
• Special terms for local gyms.
• Access to CorporateBenefits platform with many discounts.
• Regular Team events and company‑wide celebrations.
• Open‑door policy, no dress code rules, frequent all‑hands and leadership lunches.
• Hybrid and flexible work time with up to 50% home office.
• Work‑from‑abroad program allowing up to 40 days of work outside your contracting country.
• We celebrate diversity as one of core values, join and drive one of the c‑a‑r‑e initiatives together with us!