Sales Representative（E-Cigarette）

Firstunion; Deutschland; On-site; EUR 42,000 - 70,000; Full time

Job summary

Firstunion is seeking a field sales representative in Germany to drive FMCG and Convenience channel activities for E-cigarette products. You will consult with kiosks, gas stations, supermarkets, and hospitality venues on assortment, placement, and promotions, while expanding distribution in your territory.

The role requires strong communication and closing skills, a customer-focused mindset, and the ability to work independently with a hands-on mentality.

Qualifications

• Experience in sales/field service or retail, ideally related to tobacco or Vape or FMCG products.
• Excellent communication and closing skills with a customer-oriented mindset.
• Self-motivated, entrepreneurial, and able to work independently; willing to travel.
• Good business English written and spoken.

Responsibilities

• Care for existing clients (kiosks, gas stations, supermarkets, hospitality) including assortment, placement, and promotions.
• Acquire new outlets and expand distribution within the territory.
• Implement POS promotions and brand presentations at retail outlets.
• Plan visits, manage territory, and report on sales, competitors, and market trends to the inside sales team.

Skills

Strong communication skills

Closing skills

Customer-oriented mindset

Entrepreneurial thinking

Independent working style

English proficiency

Travel readiness

Tools

CRM software

Reporting tools

Job description

Sales who is responsible for FMCG and Convenience Channel. Field sales representatives in the E-cigarette industry focus on classic sales tasks tailored to tobacco alternative products, regulatory compliance, and brand presence in retail outlets.

Core Responsibilities

• Customer care and consulting for existing clients like kiosks, gas stations, supermarkets, and hospitality (assortment, placement, promotions).
• Acquiring new sales outlets and expanding distribution in the territory (e.g., additional kiosks, vending machine locations).
• Implementing point-of-sale promotions, such as displays, campaigns, secondary placements, and brand presentations.
• Regular visit planning, territory management, and reporting sales, competitor activities, and market trends to the inside sales team.

Additional Duties

• Monitoring of E-Cigarette off-takes, coordination with fillers or service providers in coordination with wholesalers.
• Using CRM and reporting tools via laptop/tablet/smartphone, including visit reports and route planning.

Typical Profile Requirements

• Experience in sales/field service or retail, ideally related to tobacco or Vape or FMCG products.
• Strong communication and closing skills, customer-oriented mindset, entrepreneurial thinking, and independent working style.
• Driver's license, willingness to travel in the territory, high self-motivation, "hands-on mentality," and resilience.
• Good English skills (business fluent, spoken and written).