Regional Restaurant Marketing Manager (South and Central)

Wolt; Frankfurt; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A fast-growing technology company is seeking a Regional Restaurant Marketing Manager in Frankfurt to shape restaurant marketing strategies across South and Central Germany. You will develop tailored plans to drive visibility and growth for restaurant partners. The ideal candidate has a strong marketing background, experience in the gastronomic sector, and is fluent in German and English. This hybrid role involves local market insights and extensive partner collaboration.

Leistungen

Flexible working hours

Dog-friendly office culture

Professional growth opportunities

Competitive compensation package

Qualifikationen

• 6-8 years of marketing experience with a proven track record.
• Strong ties to the gastronomy scene in South and Central Germany.
• Hands-on attitude; able to coordinate activations and meet partners face-to-face.

Aufgaben

• Develop and execute tailored marketing strategies.
• Activate restaurant partners with on-the-ground support.
• Track and analyze marketing performance metrics.

Kenntnisse

Marketing experience

Partner collaboration

Data analysis

Strategic thinking

Fluent German

Business-fluent English

Ausbildung

Bachelor's or Master's degree in Marketing

Jobbeschreibung

Regional Restaurant Marketing Manager (South and Central)

Overview

In this role you will shape Wolt’s restaurant marketing strategy across South and Central Germany. You’ll develop tailored marketing plans that drive visibility and growth for our key restaurant partners in cities such as Munich, Frankfurt, and Stuttgart, with a strong focus on local market insight and partner collaboration.

What you’ll be doing

Location: Munich or Frankfurt Office (with regular travel to South and Central Germany), with regular visits to Berlin HQ.

As a Regional Marketing Manager for Restaurants, you’ll be at the forefront of strengthening Wolt’s brand and commercial success by building impactful, on-the-ground restaurant marketing strategies tailored to the gastronomy scene in South and Central Germany. Your focus will be on activating our key SMB Restaurant Partners in cities like Munich, Frankfurt, Stuttgart and beyond — bringing them visibility, growth, and customer engagement on the Wolt platform. This hybrid role combines strategic marketing with a hands-on, partner-facing approach.

• Develop and execute tailored restaurant marketing strategies across cities in South and Central Germany, based on local market expertise.
• Identify hyper-local marketing opportunities (e.g., city festivals, seasonal events, cultural moments).
• Build and leverage relationships with top-tier restaurant partners to co-create marketing activations.

Hands-On Campaign Execution

• Activate restaurant partners through on-the-ground support from campaign planning to execution to drive customer demand and visibility.
• Execute 360 marketing plans across paid, owned, and earned channels, including promotions and co-branded initiatives.
• Collaborate with the local Berlin-based Marketing team and agencies to adapt national strategies to local initiatives.
• Manage regional partner marketing budgets and ensure alignment with financial targets.

Partner Relationship Management

• Serve as a trusted marketing advisor to key restaurant partners, helping them understand and use Wolt’s marketing tools effectively.
• Collaborate with account management and local sales teams to align on priorities, performance goals, and joint marketing opportunities.

Performance Reporting, Data Analysis & Insights

• Track, analyze, optimize, and report on marketing performance metrics at regional and partner levels.
• Use data-driven insights to optimize strategies and improve ROI.
• Provide field feedback to continuously improve local marketing strategies.

Our humble expectations

• Bachelor's or Master's degree in Marketing, with 6-8 years of marketing experience and a proven track record in campaign execution and partner collaboration.
• Strong ties to the gastronomy scene in South and Central Germany are a plus.
• Strategic thinking and a results-oriented mindset.
• Hands-on attitude; able to move from strategy to execution (e.g., coordinating activations, meeting partners face-to-face).
• Bonus: previous experience in sales or account management.
• Native German and business-fluent English.
• Compliance awareness and adaptability in a dynamic marketing landscape.
• Willingness to travel regularly in South and Central Germany, and to Berlin HQ monthly.

What we offer

• Exciting Challenges: Build the new vertical strategy and create marketing initiatives for partners in a fast-paced environment.
• Impactful Work: Directly contribute to partner success and growth on the Wolt platform.
• Professional Growth: Opportunities for career development at the forefront of digital marketing and analytics.
• Collaborative Environment: Work with external stakeholders, agencies, and cross-functional teams.
• Competitive Compensation: Salary and benefits package reflecting your experience.
• Dynamic Culture: Innovative and forward-thinking environment.
• Immediate Impact: Start contributing as soon as possible.
• Flexible working hours & hybrid model
• Dog-friendly office culture

Next steps

If you’re excited about working in a high-growth environment and taking ownership as part of an ambitious team, apply to start the conversation.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. We hire and cultivate diverse teams from all backgrounds, experiences, and perspectives, believing true innovation happens when everyone has room to contribute.