Product Lead, Acquisition Automation

Wolt; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading tech company is looking for a Product Lead to join their Acquisition & Onboarding team. This role focuses on improving user acquisition automation and measurement tools essential for enhancing user experiences. The ideal candidate will have a mix of marketing technology expertise and product management experience, contributing to impactful projects that drive tangible results for the business. This position is open for remote work in several countries including Germany.

Qualifikationen

• Experience in user acquisition and marketing automation.
• Previous product management experience is preferred.
• Interest in data science/machine learning is a plus.

Aufgaben

• Set vision for user-acquisition automation and measurement.
• Work with cross-functional teams to improve acquisition tools.
• Lead multiple projects impacting business stakeholders.

Kenntnisse

Experience in marketing technology

Data analysis skills

Understanding of engineering

Design sensitivity

Business savviness

Stakeholder management

Jobbeschreibung

We are looking for a Product Lead to join our Acquisition & Onboarding team.

Acquisition & Onboarding is a new sub-group in the Consumer Product group focused on new-user experiences of Wolt, from first impression through first purchase. We maintain platforms that automate user acquisition; build market and attribution models; drive organic search improvements; and fine tune user onboarding and first‑purchase experiences in our consumer apps and website.

As a Product Lead for Acquisition Automation, you will be setting the vision for a technical team focused on our user‑acquisition automation & measurement. You will work with a cross‑functional team of incredibly talented colleagues in engineering, product, data and marketing in a very impactful role. Youll lead multiple projects and partner with business and operations stakeholders around the world to improve and expand on our existing acquisition automation tools as well as maintain and improve our ability to attribute & measure user acquisition. While your daily work will revolve around these efforts, your home base will be a team of product managers in a product organization.

This role can be based in one of our tech hubs in Helsinki, Berlin or Stockholm, or you can work remotely anywhere in Finland, Sweden, Germany, Denmark, and Estonia. Read more about our remote setup . If you live outside of these countries - not to worry! We provide relocation support to help you make your way to Finland & Germany.

Our humble expectations

You could come to this role from a multitude of different backgrounds, but ideally, you have

• Experience in marketing technology, including user acquisition, marketing automation, and measurement setups.
• Previous experience in product management (even if your title wasnt Product Manager), preferably in the field of data‑driven products.
• A mixture of data analysis skills, engineering understanding, design sensitivity, and business savviness with the go‑getter attitude of a "could-be start‑up CEO".
• Previous experience from data science/machine learning projects would give you a lot of extra points but are not mandatory for you to be successful in this role.
• An interest in partnering with the marketing team on marketing efforts. You should have demonstrable experience managing internal stakeholders.
• Desire to be in a high‑ownership, high‑visibility role. You need to be comfortable working in an area with direct, quantifiable impacts on the bottom line.