Performance Marketing Manager (m/f/d)

CEP; Bayreuth; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading sports brand in Germany seeks a Performance Marketing Manager to lead strategies in the dynamic e-commerce sector. You will be responsible for managing paid media activities and implementing campaigns across various platforms like Meta and Google Ads, aiming for data-driven growth. The ideal candidate has strong analytical skills and experience in sports or fashion marketing. This role offers flexible work arrangements, 30 days of vacation, and performance-based bonuses.

Leistungen

30 days of vacation

Flexible working time models

Performance-based bonus

Ergonomic workstation

On-site physiotherapy support

Qualifikationen

• Completed degree in business, e-commerce, digital marketing or similar.
• Several years of experience in performance marketing.
• Very good knowledge of Meta advertising.

Aufgaben

• Develop and manage paid media activities for campaigns and product launches.
• Implement campaigns on Meta and Google Ads, continuously test and optimize.
• Prepare reports, forecasts and performance analyses.

Kenntnisse

Performance marketing

Meta advertising

Google Ads

Analytical skills

Ausbildung

Degree in business, e-commerce, digital marketing

Tools

Bing Ads

TikTok Ads

Jobbeschreibung

Become part of our e‑commerce team for our sports brand CEP and drive digital success! With innovative paid media activities you will deliver measurable results — from strategy through optimization. Shape the future of performance marketing in the direct‑to‑consumer business of a growing running brand!

Responsibilities

• Strategy: You are responsible for the performance marketing strategy for Europe with a focus on Germany and Austria.
• Planning: You develop and manage paid media activities according to the go‑to‑market calendar for campaigns, product launches, and seasonal peaks.
• Optimization: You implement campaigns on Meta, Google Ads and other platforms, test continuously, and derive data‑based recommendations for action.
• Growth: You design lead generation campaigns, test new formats, and identify levers for revenue growth.
• Collaboration: You work closely with internal teams and external agencies and coordinate the creation of high‑quality creatives.
• Analysis: You prepare reports, forecasts and performance analyses and derive strategic recommendations.

What You Bring

• A completed degree in business, e‑commerce, digital marketing or a similar qualification.
• Several years of experience in performance marketing, ideally in e‑commerce, sports or fashion.
• Very good knowledge of Meta advertising and solid experience with Google Ads and Bing Ads; TikTok Ads is a plus.
• Strong analytical skills and confident handling of KPIs, attribution and funnel data.
• Experience collaborating with agencies and creators.

What We Offer

• 30 days of vacation, flexible working time models and the option to work remotely as a foundation for your work‑life balance.
• In your role as Manager, you can look forward to a performance‑based bonus as appreciation for your contribution.
• Your health matters to us: expect an ergonomic workstation with a height‑adjustable desk, on‑site physiotherapy support, and sports and health offerings.

Alisa Herzing

HR Business Administrator

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