Performance Marketing Lead Central Europe (m/f/d)

Kenvue; Nordrhein-Westfalen; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Vacation days

Work from Anywhere Days

Hybrid work model

Development plan trainings

Cross-functional career development

Modern office & amenities

Employee discount

Job summary

Kenvue in Germany seeks a Performance Marketing Lead Central Europe to accelerate sales growth via key eCommerce players, owned sites, paid search, and AI-enhanced search optimization. You will drive data-driven strategies to boost traffic, visibility, and conversion in partnership with Sales, eCommerce, and brand teams.

You will lead a cross-functional team, manage budgets, and shape the regional SEO/AEO/GEO roadmap while piloting new initiatives across Central Europe.

Qualifications

• Bachelor’s degree or equivalent qualification in Marketing, Business, or related field.
• Longterm experience in digital and performance marketing with a strong track record of managing successful online campaigns.
• Demonstrated leadership and team management skills with experience leading cross-functional teams.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Proficiency in digital marketing tools and platforms including SEO, SEM, affiliate marketing, and social media analytics.
• Excellent communication and influencing skills, with the ability to engage stakeholders at eye level across functions, markets, global teams, agencies, and seniority levels.

Responsibilities

• Own Central Europe performance marketing strategy and roadmap to accelerate profitable sales growth through key eCommerce partners and paid search.
• Lead performance plans with priority eCommerce partners, translating opportunities into scalable activation, traffic, conversion, and revenue growth.
• Drive growth of owned websites by improving discoverability, UX, conversion, content performance, and connection to eCommerce journeys.
• Own paid search strategy and execution, including campaign architecture, keyword/product-feed optimization, bidding, budgets, and testing.
• Collaborate with global teams to implement SEO, AEO, and GEO strategies across Central Europe and pilot new opportunities.
• Lead, coach and develop the performance marketing team and manage agency/tech partners.

Skills

Bachelor’s degree or equivalent

Digital marketing leadership

Analytical mindset

Data-driven decision making

Multi-channel campaigns

Stakeholder influence

Strategic & hands-on

Adaptability

Growth mindset

Team leadership

Education

Bachelor’s degree or equivalent

Tools

SEO tools

SEM tools

Affiliate marketing platforms

Social media analytics tools

Job description

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands that millions of people in Germany know and trust every day, including o.b.®, DOLORMIN®, IMODIUM®, NICORETTE®, NEUTROGENA®, LISTERINE® and PENATEN®. Science is our passion; care is our talent.

What you will do

The Performance Marketing Lead Central Europe is responsible for accelerating sales growth through key eCommerce players, owned websites, paid search, and AI-enabled search result optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The role develops and executes data-driven strategies that increase qualified traffic, improve digital visibility and conversion, and maximize commercial performance in close collaboration with Sales, eCommerce, and brand marketing teams.

• Own the Central Europe performance marketing strategy and roadmap, with clear accountability for accelerating profitable sales growth through key eCommerce players, owned websites, paid search, and organic and AI-powered search visibility

• Lead performance plans with priority eCommerce partners, translating joint business opportunities into scalable activation, traffic, conversion, and revenue growth initiatives

• Drive the growth and commercial effectiveness of owned websites by improving discoverability, user experience, conversion, content performance, and the connection to eCommerce and customer journeys

• Own paid search strategy and execution, including campaign architecture, keyword and product-feed optimization, bidding, budgets, creative testing, and continuous improvement against sales, conversion, and profitability targets

• Liaise closely with global functions to implement the company’s integrated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy across Central Europe, while actively shaping its evolution by providing market insights, identifying local opportunities, and designing and executing pilots that generate learnings and scalable best practices

• Lead, coach, and develop the performance marketing team and manage agency and technology partners, while collaborating closely with Sales, eCommerce, brand, content, analytics, and global teams to prioritize opportunities, allocate budgets, scale best practices, and deliver high-quality execution.

What we are looking for

• Bachelor’s degree or equivalent qualification in Marketing, Business, or a related field.

• Longterm experience in digital and performance marketing with a strong track record of managing successful online campaigns

• Demonstrated leadership and team management skills with experience leading cross-functional teams

• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies

• Proficiency in digital marketing tools and platforms including SEO, SEM, affiliate marketing, and social media analytics

• Excellent communication and influencing skills, with the ability to engage stakeholders at eye level across functions, markets, global teams, agencies, and seniority levels

• Demonstrated agility to switch quickly between strategic direction and operational detail, managing multiple priorities while remaining hands-on in execution and delivering against deadlines

• Exceptional analytical mindset with proficiency in advanced marketing analytics platforms and data visualization tools

• Demonstrated expertise in managing multi-channel digital campaigns, including PPC, SEO, programmatic advertising, and social media

• Strong leadership skills with the ability to inspire and guide cross-functional teams in a fast-paced, evolving environment

• Enterprise-minded and creative growth thinker who looks beyond functional boundaries, connects commercial, consumer, technology, and market perspectives, and develops bold new strategies, pilots, and scalable growth ideas using emerging technologies and trends

What’s in for you

• 30 days of paid vacation and 30 “Work from Anywhere” days per year
• Flexible/hybrid working model with 2-3 office/remote days per week
• A strong team spirit with flat hierarchies
• A unique development plan, regular trainings and training days to take your skills to the next level
• Cross-functional and international career development opportunities
• Modern office with canteen, free beverages & fruit, access to our gym and fitness classes
• Employee discount and corporate benefits

Kenvue is proud to be an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated againston the basis ofdisability.If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.