Shopper & Customer Activation Manager (m/f/d)

Kenvue; Nordrhein-Westfalen; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

30 days vacation

Hybrid work model

Gym access

Employee discounts

Job summary

Kenvue is seeking a Customer Activation professional to drive our Mental & Physical agenda with key German retailers, translating brand objectives into Effective store execution and activation plans across all categories.

You will analyze shopper behavior, monitor competition, and collaborate with cross-functional teams to optimize promotions, launches, and sell-out data. Fluent German and English are required, with a university degree in economics or business administration.

Qualifications

• University degree in economics or business administration.
• 1+ years in Shopper Marketing, Trade Marketing, or Customer Activation in FMCG.
• Strong knowledge of the German customer landscape.
• Analytical and problem-solving skills; creative and willing to innovate.
• Strong stakeholder management and willingness to challenge status quo.
• Ability to work under pressure and good organizational skills.
• Fluent German and English (written and spoken).

Responsibilities

• Drive Mental & Physical activation at key customers (drugstores, grocery, discount).
• Own Customer Activation across Kenvue categories and brands.
• Translate objectives into Perfect Store execution and activation grid.
• Develop and implement a Kenvue/customer vision and activation face to customers.
• Analyze customer behavior and monitor competition; propose new routes.
• Collaborate with cross-functional teams on shopper insights, promotions, launches, and sell-out data.

Skills

Analytical skills

Problem solving

Stakeholder management

Creativity

Innovation mindset

Education

Economics or Business Administration degree

Job description

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future - and yours. For more information, click here.

What will you do:

• You will play a key role in driving our Mental & Physical (focus Physical) agenda at our key customers (drugstores, grocery and discount channel)


• Responsibility for Customer Activation at drug customers across all Kenvue categories and brands


• Translation of brand and category objectives into Perfect Store execution. Define the resulting activation grid for the brand with focus on outstanding physical availability


• Develop and implement a Kenvue/customer vision and be the activation face of Kenvue towards the customer


• Analyze customer behavior and show strong outside-in focus, monitoring development of competition at customer, develop new ideas and convince the customer to partner and try out new routes


• Close cooperation with adjacent cross functional teams on the following topics: Generation of shopper insights, performance analysis of promotions, launch support, sales documents, market trends, competitive information, also making use of the data dm shares through extranet, sell-out data etc.

What we are looking for:

• Successfully completed university studies in economics or business administration


• First years of professional experience in Shopper Marketing, Trade Marketing, or Customer Activation in the FMCG industry


• Strong knowledge of our customer landscape in Germany


• Very good analytical and problem-solving skills, enjoyment of creative tasks and willingness to innovate


• Strong stakeholder management & passion to change the status quo


• Ability to work under pressure, willingness to work and organizational skills


• Fluent written and spoken German and English

What’s in for you

• 30 days of paid vacation and 30 \"Work from Anywhere\" days per year


• Flexible/hybrid working model with 2-3 office/remote days per week


• A strong team spirit with flat hierarchies


• A unique development plan, regular trainings and training days to take your skills to the next level


• Cross-functional and international career development opportunities


• Modern office with canteen, free beverages & fruit, access to our gym and fitness classes


• Employee discount and corporate benefits