Performance Marketing Lead Central Europe (m/f/d)

Kenvue Inc.; Neuss; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

30 days vacation

30 Work from Anywhere days

Hybrid working model

Flat hierarchies

Development plan and trainings

Cross‑functional and international成长机会

Gym access and canteen

Employee discounts

Job summary

Kenvue Inc. is seeking a Performance Marketing Lead for Central Europe to accelerate sales through key eCommerce players, owned sites, paid search, and AI-enabled search visibility.

You will develop data-driven strategies to increase traffic, conversions, and profitability in close collaboration with Sales, eCommerce, and brand teams. You will lead, coach, and develop the performance marketing team, work with global partners, and shape pilots that scale best practices across markets.

Qualifications

• Longterm experience in digital and performance marketing with a strong track record of managing online campaigns.
• Demonstrated leadership and team management skills with experience leading cross-functional teams.
• Strong analytical skills with the ability to interpret data and translate insights into strategies.
• Proficiency in digital marketing tools and platforms including SEO, SEM, affiliate marketing, and social media analytics.

Responsibilities

• Own Central Europe performance marketing strategy and roadmap for accelerating profitable sales growth via key eCommerce partners and owned websites.
• Lead performance plans with priority eCommerce partners and translate opportunities into scalable activation and revenue growth.
• Improve owned websites' discoverability, UX, conversion, and content performance in connection to eCommerce and customer journeys.
• Own paid search strategy and execution: architecture, keyword/product-feed optimization, bidding, budgets, testing, and optimization.

Skills

Digital marketing

Performance marketing

Leadership

Analytics

Communication

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Tools

SEO

SEM

Affiliate marketing

Social analytics

Job description

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands that millions of people in Germany know and trust every day, including o.b.®, DOLORMIN®, IMODIUM®, NICORETTE®, NEUTROGENA®, LISTERINE® and PENATEN®. Science is our passion; care is our talent.

What you will do

The Performance Marketing Lead Central Europe is responsible for accelerating sales growth through key eCommerce players, owned websites, paid search, and AI-enabled search result optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The role develops and executes data-driven strategies that increase qualified traffic, improve digital visibility and conversion, and maximize commercial performance in close collaboration with Sales, eCommerce, and brand marketing teams.

• Own the Central Europe performance marketing strategy and roadmap, with clear accountability for accelerating profitable sales growth through key eCommerce players, owned websites, paid search, and organic and AI-powered search visibility
• Lead performance plans with priority eCommerce partners, translating joint business opportunities into scalable activation, traffic, conversion, and revenue growth initiatives
• Drive the growth and commercial effectiveness of owned websites by improving discoverability, user experience, conversion, content performance, and the connection to eCommerce and customer journeys
• Own paid search strategy and execution, including campaign architecture, keyword and product-feed optimization, bidding, budgets, creative testing, and continuous improvement against sales, conversion, and profitability targets
• Liaise closely with global functions to implement the company’s integrated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy across Central Europe, while actively shaping its evolution by providing market insights, identifying local opportunities, and designing and executing pilots that generate learnings and scalable best practices
• Lead, coach, and develop the performance marketing team and manage agency and technology partners, while collaborating closely with Sales, eCommerce, brand, content, analytics, and global teams to prioritize opportunities, allocate budgets, scale best practices, and deliver high-quality execution.

What we are looking for

• Bachelor's degree or equivalent qualification in Marketing, Business, or a related field.
• Longterm experience in digital and performance marketing with a strong track record of managing successful online campaigns
• Demonstrated leadership and team management skills with experience leading cross-functional teams
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies
• Proficiency in digital marketing tools and platforms including SEO, SEM, affiliate marketing, and social media analytics
• Excellent communication and influencing skills, with the ability to engage stakeholders at eye level across functions, markets, global teams, agencies, and seniority levels
• Demonstrated agility to switch quickly between strategic direction and operational detail, managing multiple priorities while remaining hands‑on in execution and delivering against deadlines
• Exceptional analytical mindset with proficiency in advanced marketing analytics platforms and data visualization tools
• Demonstrated expertise in managing multi‑channel digital campaigns, including PPC, SEO, programmatic advertising, and social media
• Strong leadership skills with the ability to inspire and guide cross‑functional teams in a fast‑paced, evolving environment
• Enterprise‑minded and creative growth thinker who looks beyond functional boundaries, connects commercial, consumer, technology, and market perspectives, and develops bold new strategies, pilots, and scalable growth ideas using emerging technologies and trends

What's in for you

• 30 days of paid vacation and 30 "Work from Anywhere" days per year
• Flexible/hybrid working model with 2-3 office/remote days per week
• A strong team spirit with flat hierarchies
• A unique development plan, regular trainings and training days to take your skills to the next level
• Cross‑functional and international career development opportunities
• Modern office with canteen, free beverages & fruit, access to our gym and fitness classes
• Employee discount and corporate benefits

Kenvue is proud to be an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated againston the basis ofdisability.If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.