Performance Marketing

THRYVE; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Corporate benefits

Employee perks

Modern coworking office

Zusammenfassung

A fast-growing B2B SaaS company in Berlin is seeking a Manager Performance Marketing to lead digital lead generation. This role requires ownership of the performance funnel, encompassing paid acquisition channels like Meta and Google Ads. Candidates should have over 5 years in performance marketing along with experience using tools such as GA4 and HubSpot. This position offers flexible working hours and the opportunity to influence business outcomes significantly.

Qualifikationen

• 5+ years of experience in performance or online marketing.
• Hands-on experience in paid social and search lead generation.
• Deep understanding of funnels and performance KPIs.

Aufgaben

• Own and scale all paid marketing channels.
• Build and run lead generation funnels.
• Manage budgets and performance optimization.

Kenntnisse

Performance marketing

Paid social lead generation

Data-driven mindset

Communication skills

Fluency in German and English (C1)

Tools

Meta Ads

LinkedIn Ads

Google Ads

GA4

Google Tag Manager

HubSpot

Canva

Jobbeschreibung

A fast growing international B2B SaaS company is looking for a Manager Performance Marketing to take full ownership of its digital lead generation engine across the DACH market.

This role is for someone who wants real responsibility and measurable business impact. You will own the complete performance funnel end to end, from paid acquisition and landing pages to tracking, reporting, and continuous optimization.

You are responsible for building, operating, and scaling a high performing inbound lead generation setup. Marketing spend, lead volume, lead quality, and efficiency are fully within your ownership. This is not a support role and not a campaign admin position. Your work directly drives pipeline and revenue.

Your Responsibilities

• Own and scale all paid marketing channels including Meta, LinkedIn Ads, and Google Ads
• Build and run always on lead generation funnels
• Focus on lead volume, lead quality, and cost efficiency
• Create, test, and optimize ad creatives, hooks, and copy using Canva and AI tools
• Run systematic A/B testing across creatives, audiences, formats, and landing pages
• Manage budgets, pacing, and performance optimization
• Work closely with Website and SEO on conversion rate optimization
• Build and maintain clean tracking and attribution using GA4, Google Tag Manager, and HubSpot
• Create clear dashboards and reports covering CPL, CAC, ROI, and lead quality
• Collaborate closely with Sales to continuously improve lead quality
• Document learnings and turn insights into concrete actions

Your Profile

• Around 5 or more years of experience in performance or online marketing
• Strong hands on experience in paid social and search lead generation
• Deep understanding of funnels, conversion logic, and performance KPIs
• Confident working with Meta Ads, LinkedIn Ads, and Google Ads
• Experience with GA4, Google Tag Manager, and HubSpot
• Able to independently create and test creatives using Canva and AI tools
• Structured, data driven, and ownership oriented mindset
• Clear and fact based communicator
• Fluent German and English at C1 level or higher

Why This Role

• High ownership and visible impact on the business
• Direct collaboration with Sales and leadership
• Flexible working hours and hybrid setup
• Modern coworking office in central Berlin
• Corporate benefits and employee perks
• International team with a start-up mindset and real growth opportunities