Performance Marketing Manager

keylight GmbH; Berlin; Hybrid; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

keylight GmbH in Berlin seeks a Performance Marketing Manager to own account-based campaigns and scale paid digital channels across the EU and US markets.

You will drive demand, manage multi-channel campaigns (LinkedIn, email), and work with Sales and leadership to align with revenue goals, while benefiting from hybrid work and a central Berlin HQ. The role emphasizes data-driven optimization, budget stewardship, and cross-functional collaboration.

Qualifikationen

• 4–7 years of hands-on experience in performance or account-based marketing in B2B enterprise SaaS.
• German native or C1 proficiency is a strong plus.
• Experience designing and scaling digital campaigns in the EU with exposure to the U.S. market.
• Strong analytical skills and a data-driven mindset to translate insights into decisive action.
• Experience in lead qualification feedback loops, MQL/SQL alignment, and lead handoff processes.

Aufgaben

• Own, plan, and execute highly targeted, account-based, multi-channel marketing campaigns with a focus on LinkedIn and email marketing tools.
• Drive campaign asset production such as landing pages and content to increase engagement.
• Monitor budgets with a performance mindset, optimizing conversion rate, CPL, and CAC.
• Analyze campaign data to continuously improve effectiveness and run A/B tests.
• Collaborate with marketing and content teams to tailor assets for our ICP in enterprise SaaS.
• Translate buyer psychology and funnel stages into compelling content formats and messaging.

Kenntnisse

Performance marketing

ABM campaigns

LinkedIn campaigns

Email marketing

Ausbildung

Bachelor's degree or equivalent

Tools

LinkedIn Advertising

Marketing automation tools

Jobbeschreibung

keylight is a global subscription technology vendor founded in 2015, with offices in Berlin, Zurich, Belgrade, New York, and Singapore. The keylight platform is the only user‑centric, end‑to‑end solution on the market, streamlining recurring operations across commerce, sales, subscription management, billing automation, revenue and accounting automation, and advanced data analytics. We are looking for a Performance Marketing Manager who thrives on creating and scaling digital campaigns that convert.

Due to the nature of this role, candidates must reside in Berlin and hold legal authorization to work in Germany.

Role overview

In this role, you’ll focus on driving demand and generating qualified pipelines across the EU and U.S. markets, helping us reach the next stage of growth. You will take ownership of account‑based marketing strategy and campaign execution end‑to‑end, helping us accelerate demand generation and drive pipeline growth. Your role will focus on paid digital channels and scalable inbound programs. You’ll work closely with the Marketing team, Sales, and the senior leadership aligning your efforts with company‑wide revenue goals and ensuring a seamless flow from campaign to conversion.

Key responsibilities

Campaign Ownership

• Own, plan, and execute highly targeted, account‑based, multi‑channel marketing campaigns, with a strong focus on LinkedIn and email marketing tools.
• Drive campaign asset production such as landing pages, long and short‑form content, digital events, and other interactive materials to increaseengagement.
• Monitor campaign budgets with a performance mindset, optimizing conversion rate, CPL, and CAC.
• Analyze and interpret campaign performance data to continuously improve campaign effectiveness.
• Conduct A/B tests and drive conversion rate optimization.
• Work with marketing and content teams to develop high‑performing creative demand generation campaign assets tailored to our ICP in enterprise SaaS.
• Translate buyer psychology and funnel stages into compelling content formats and messaging.
• Identification of trends and new opportunities in B2B SaaS marketing to evolve our strategies.

Qualifications

• 4–7 years of hands‑on experience in performance or account‑based marketing, especially in a B2B enterprise SaaS environment.
• Native‑level German or C1 proficiency is a strong plus.
• Proven ability to design and scale digital campaigns in the EUwith exposure to or familiarity with U.S. market behavior.
• Deep understanding of digital channel performance dynamics: organic, paid social, retargeting, and funnel conversion.
• Strong analytical skills and a data‑driven mindset to translate insights into decisive action.
• Experience in lead qualification feedback loops, MQL/SQL alignment, and lead handoff processes.
• Work closely with senior leadership and cross‑functional teams on real business impact.
• Collaborate in a fast‑moving, respectful and ambitious entrepreneur‑culture.
• Enjoy flexibility, autonomy, and the opportunity to leave a measurable mark.
• Connect in our beautiful HQ in the heart of Berlin and benefit from hybrid flexibility.
• Receive competitive compensation and benefits – your expertise is valued and rewarded.